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Index
Introduction 1. At the Epicenter: Tobias Lütke
An Unpromising Start The Apprentice Entering the Workforce Gaming as Preparation
2. Prelude to the Launch
Enter Fiona McKean E-commerce before Shopify The Snowdevil Initiative
3. Lift-Off!
The Launch of Shopify Fresh Founders Ramping Up
4. Turbulence and Tailspin
Shopify Nearly Goes Bankrupt CEO Departs — Lütke Steps In Global Financial Crisis and Recession
5. The Turnaround
The API and Other Astute Moves Crossing the Chasm A Diverse Team
Brittany Forsyth Harley Finkelstein Toby Shannan Craig Miller Russell Jones Joseph Frasca The Astronauts
6. The Boost from Venture Capital
$120 Million Hypergrowth and Coaching Shopify the Venture Capitalist
7. Shopify Gathers Speed
Agile Business Development A Secret Growth Hack Marketing Outside the Box The Back Office
8. The Shopify Environment
The City’s Hippest Scene Offices in Paradise Skip the Shit Sandwiches Recruitment: Key to Shopify Engagement
9. Empowering Entrepreneurs
The Unscaling Paradigm Direct to Consumer Celebrity Merchants Dropshippers
10. Retail Operating System I
Changing Engines Mid-Flight 28,000 Lines of JavaScript Deleted Shopify Payments: The Fountainhead
11. CEO of the Year
Lütke’s Modus Operandi The Art of Decision-Making The Big Picture Hands On First-Principles Thinking
12. Listing on the Stock Market
The IPO and Subsequent Issues of Shares The Attack of the Short Seller What They Did with Their Wealth
13. Retail Operating System II
Shopify Plus: The Big Players Social Commerce The Bank of Shopify
14. The Heroism of the Engineers
Shopify Dodges the BlackBerry Curse Keepers of the Code Battling the Bots Trolls, Fraudsters and Hackers
15. Escape Velocity
Moving Upmarket Going International Cryptocurrency and Cannabis Fuelling the Shopify Brand The Shopify Fulfillment Network
16. Entering the Big Leagues
The Empire versus the Rebels To Patent or Not to Patent
17. COVID-19 at Warp Speed
“The Pandemic Just Turbocharged Them” Shopify Shop Code Red! Buy-Outs and IPOs
18. Thriving on Change
Digital by Design Logistics: The Five Stages of Grief Shopify Is a Team Not a Family Telling Shopify’s Story Departures and Reminiscences
19. Staying Alive
A Different Kind of Company The Compensation Crisis The Corporate Governance Crisis The “Buy with Prime” Crisis Insomnia
20. Rebooting the Engine
Layoffs, Price Hikes and Cutbacks A Tighter Ship High Rate of Innovation
Sidekick Tools for Larger Companies Shopify Collabs
Collabs with MrBeast Collab with Drake Collabs with Micro-influencers
Future Opportunities
Open Banking Livestream Shopping
Epilogue: Wrapping Up
Role of Luck Let’s Have More “Unternehmergeist” Shopify’s Externalities Promoting Entrepreneurship Review of Shopify’s Growth Trajectory
Acknowledgements Notes
Introduction 1. At the Epicenter: Tobias Lütke
An Unpromising Start The Apprentice Entering the Workforce Gaming as Preparation
2. Prelude to the Launch
Enter Fiona McKean E-commerce before Shopify The Snowdevil Initiative
3. Lift-Off!
The Launch of Shopify Fresh Founders Ramping Up
4. Turbulence and Tailspin
Shopify Nearly Goes Bankrupt CEO Departs — Lütke Steps In Global Financial Crisis and Recession
5. The Turnaround
The API and Other Astute Moves Crossing the Chasm A Diverse Team
6. The Boost from Venture Capital
$120 Million Hypergrowth and Coaching Shopify the Venture Capitalist
7. Shopify Gathers Speed
Agile Business Development A Secret Growth Hack Marketing Outside the Box The Back Office
8. The Shopify Environment
The City’s Hippest Scene Offices in Paradise Skip the Shit Sandwiches Recruitment: Key to Shopify Engagement
9. Empowering Entrepreneurs
The Unscaling Paradigm Celebrity Merchants Dropshippers
10. Retail Operating System I
Changing Engines Mid-Flight 28,000 Lines of JavaScript Deleted Shopify Payments: The Fountainhead
11. CEO of the Year
Lütke’s Modus Operandi The Art of Decision-Making The Big Picture Hands On First-Principles Thinking
12. Listing on the Stock Market
The IPO and Subsequent Issues of Shares The Attack of the Short Seller What They Did with Their Wealth
13. Retail Operating System II
Shopify Plus: The Big Players Social Commerce The Bank of Shopify
14. The Heroism of the Engineers
Shopify Dodges the BlackBerry Curse Keepers of the Code Battling the Bots Trolls, Fraudsters and Hackers
15. Escape Velocity
Moving Upmarket Going International Cryptocurrency and Cannabis Fuelling the Shopify Brand The Shopify Fulfillment Network
16. Entering the Big Leagues
The Empire versus the Rebels To Patent or Not to Patent
17. COVID-19 at Warp Speed
“The Pandemic Just Turbocharged Them” Shopify Shop Code Red! Buy-Outs and IPOs
18. Thriving on Change
Digital by Design Logistics: The Five Stages of Grief Shopify Is a Team Not a Family Telling Shopify’s Story Departures and Reminiscences
19. Staying Alive
A Different Kind of Company The Compensation Crisis The Corporate Governance Crisis The “Buy with Prime” Crisis Insomnia
20. Rebooting the Engine
Layoffs, Price Hikes and Cutbacks A Tighter Ship High Rate of Innovation Future Opportunities
Epilogue: Wrapping Up
Role of Luck Let’s Have More “Unternehmergeist” Shopify’s Externalities Promoting Entrepreneurship Review of Shopify’s Growth Trajectory
Index
A B C D E F G H I J K L M N O P R S T U V W X Y
About the Author Copyright
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