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Index
Cover
Half-title Page
Title Page
Copyright Page
About the Author
Acknowledgements
Contents
Foreword
Chapter 1 – What is publicity?
Chapter 2 – The communication process
Chapter 3 – Publicity plans
Chapter 4 – The media
Chapter 5 – Media materials
Chapter 6 – Contacting the media
Chapter 7 – Film/Photography/Sounds
Chapter 8 – Interviews
Chapter 9 – Online and mobile media
Chapter 10 – Issues management
References
Bibliography
Index
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