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Index
Contents
Acknowledgments
Introduction
Part One: Why Influencer Marketing?
1. The Origins of Influence in the Modern World
2. The Emergence of Digital and Social—And the Importance of Content
3. Social Media Was Made for People
4. How Visual Social Presents New Challenges to Businesses and New Opportunities to Influencers
5. Your Community Is Always a Subset
Part Two: Understanding Influencers and the Ways You Can Engage with Them
6. Understanding the Influencer Landscape
7. The Employee as Influencer
8. The Sixteen Different Ways to Collaborate with Influencers
Part Three: How to Work with Influencers to Generate Massive Results
9. To Buy or to Build
10. Developing the Foundations of an Influencer Marketing Strategy
11. The Art and Science of Influencer Identification
12. Creating and Managing Influencer Relationships
13. The Tools of the Influencer Marketing Trade
14. Measuring Your Influencer Marketing ROI
Part Four: Becoming an Influencer Yourself
15. Why and How Every Business Should Become More Influential
16. How to Become a Social Media Influencer Yourself
17. Final Thoughts
Endnotes
Index
About the Author
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