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Index
Titlepage
Copyright
Contents
Introduction
About the Authors
Street Smart Advisory Group
Discipline One—Work Smart
Street Smart essentials for working smart today
Manage the complexity of change
A timeline of exponential change
Analyze your life, career, and business
Seek out role models, mentors, and smart people
Build a better brain
Become a passionate benchmarker
Expand your current resources
Develop a future-focused and change-oriented mentality
Create and execute a dynamic plan for change
Discipline Two—Present Everything
Eliminate conversational chatter and begin presenting
Create powerful and compelling presentations
The art of presenting: entertain, influence, and be memorable
Four key steps to a successful presentation
Preparation—The single most important step
Practice, practice and practice
Present—It’s show time
Create a presentation question plan
Conclusion—Finish strong
Establish advancement by staying top of mind
Discipline Three—Deal with People
Understanding the Great People Truth
Conduct a personal audit
Street Smart people skills and strategies
Have Patience—Everyone is perfect, with all their imperfections
First Impressions—Yours and Theirs
Be interested in people
Don’t be a critic
Deal with people’s moods- Bad mood immunization techniques
Let’s talk about you
Be the best person you can be
Discipline Four—Watch Your Money 83
Develop a specific plan to pursue profits
Establish bulletproof financial controls
Instill a relentless cost consciousness throughout your organization
Adopt cash-is-king strategies
Negotiate everything
Incentivize your people
Use the best financial and legal advisors
Reduce labor costs and maximize profits by outsourcing
Optimize employee productivity and manage head count
Know how and where to get capital before you need it
DISCIPLINE FIVE—GET MORE BUSINESS 115
Establish a systematic plan
Develop an aggressive prospecting mentality
Street Smart sources to get more business
Stay close to current and past customers
Revisit the lost art of turning cold calls into customers
Optimize internet and social media marketing
Learn from competitors, market developments and future business trends
Overcome obstacles to get more business
Street Smart strategies for handling questions and concerns
Secure the business
Discipline Six—Manage Yourself 153
Set goals to create a blueprint for Breakout Success
Understand and execute the golden rules of time management
Plan, plan, and plan some more
Discipline yourself
Be decisive
Know your hours of peak performance
Get organized and eliminate time wasters
Eat smart for top level performance
Exercise your way to super productivity
Manage your mind
Discipline Seven—Everybody Sells 175
Share the Everybody Sells philosophy
Integrate the principles of Everybody Sells
Explain each person’s sales and customer service roles
Build a sales and customer service-driven organization
Develop basic sales and customer service training programs for everyone
Powerful guidelines for providing extraordinary customer service
Be proactive in customer engagement
Create a customer service mission statement and set standards
Manage, motivate, and monitor selling and customer service performance
Reward excellence
Street Smart Workshop
Create the blueprint for Breakout Success
Strategic Multi-Dimensional Analysis (SMDA)
Street Smart daily planner
Make friends with the future
Eat smart
Exercise your way to super productivity
Provide extraordinary customer service
Master the art of handling customers on the telephone
Mind power affirmations
Street Smart recommended reading
Street Smart thoughts to live and work by
The Beginning
Acknowledgments
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