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Index
Titlepage Copyright Contents Introduction About the Authors Street Smart Advisory Group Discipline One—Work Smart
Street Smart essentials for working smart today Manage the complexity of change A timeline of exponential change Analyze your life, career, and business Seek out role models, mentors, and smart people Build a better brain Become a passionate benchmarker Expand your current resources Develop a future-focused and change-oriented mentality Create and execute a dynamic plan for change
Discipline Two—Present Everything
Eliminate conversational chatter and begin presenting Create powerful and compelling presentations The art of presenting: entertain, influence, and be memorable Four key steps to a successful presentation Preparation—The single most important step Practice, practice and practice Present—It’s show time Create a presentation question plan Conclusion—Finish strong Establish advancement by staying top of mind
Discipline Three—Deal with People
Understanding the Great People Truth Conduct a personal audit Street Smart people skills and strategies Have Patience—Everyone is perfect, with all their imperfections First Impressions—Yours and Theirs Be interested in people Don’t be a critic Deal with people’s moods- Bad mood immunization techniques Let’s talk about you Be the best person you can be
Discipline Four—Watch Your Money 83
Develop a specific plan to pursue profits Establish bulletproof financial controls Instill a relentless cost consciousness throughout your organization Adopt cash-is-king strategies Negotiate everything Incentivize your people Use the best financial and legal advisors Reduce labor costs and maximize profits by outsourcing Optimize employee productivity and manage head count Know how and where to get capital before you need it DISCIPLINE FIVE—GET MORE BUSINESS 115 Establish a systematic plan Develop an aggressive prospecting mentality Street Smart sources to get more business Stay close to current and past customers Revisit the lost art of turning cold calls into customers Optimize internet and social media marketing Learn from competitors, market developments and future business trends Overcome obstacles to get more business Street Smart strategies for handling questions and concerns Secure the business
Discipline Six—Manage Yourself 153
Set goals to create a blueprint for Breakout Success Understand and execute the golden rules of time management Plan, plan, and plan some more Discipline yourself Be decisive Know your hours of peak performance Get organized and eliminate time wasters Eat smart for top level performance Exercise your way to super productivity Manage your mind
Discipline Seven—Everybody Sells 175
Share the Everybody Sells philosophy Integrate the principles of Everybody Sells Explain each person’s sales and customer service roles Build a sales and customer service-driven organization Develop basic sales and customer service training programs for everyone Powerful guidelines for providing extraordinary customer service Be proactive in customer engagement Create a customer service mission statement and set standards Manage, motivate, and monitor selling and customer service performance Reward excellence
Street Smart Workshop
Create the blueprint for Breakout Success Strategic Multi-Dimensional Analysis (SMDA) Street Smart daily planner Make friends with the future Eat smart Exercise your way to super productivity Provide extraordinary customer service Master the art of handling customers on the telephone Mind power affirmations Street Smart recommended reading Street Smart thoughts to live and work by
The Beginning Acknowledgments
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