Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Preface
Introduction
1 Spatial Marketing and Geomarketing
1.1. Defining space
1.2. From geomarketing to spatial marketing
1.3. Spatial marketing and geomarketing applications
1.4. Geomarketing, techniques and software
1.5. Conclusion
2 The Consumer’s Spatial Behavior
2.1. The main concepts of out-of-store spatial behavior
2.2. Models and theories of spatial consumer behavior outside the store
2.3. The consumer’s in-store spatial behavior
2.4. Conclusion
3 The Spatial Marketing Mix
3.1. Spatial marketing and the marketing mix
3.2. Spatial approach to product management
3.3. Spatial approach to the price
3.4. Spatial approach to sales force promotion and management
3.5. Conclusion
4 Store Location and Georetailing
4.1. Store location
4.2. Location models and the use of geographic information systems
4.3. Spatial strategies for locating points of sale
4.4. Conclusion
5 Spatial Marketing, Geolocation and Mobile Marketing
5.1. From e-commerce to mobile marketing
5.2. Mobile spatial marketing
5.3. Mobile space marketing and space management by organizations
5.4. Conclusion
Conclusion
References
Index
End User License Agreement
← Prev
Back
Next →
← Prev
Back
Next →