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Index
Title Page
Copyright Page
Praise for Demand and Supply Integration
Dedication Page
Contents at a Glance
Contents
Acknowledgments
About the Author
Preface
What This Book Is, and What It Is Not
How This Book Is Organized
1. Demand/Supply Integration
The Idea Behind DSI
How DSI Is Different from S&OP
Signals that Demand and Supply Are Not Effectively Integrated
The Ideal Picture of Demand Supply Integration
DSI Across the Supply Chain
Typical DSI Aberrations
DSI Principles
Critical Components of DSI
Characteristics of Successful DSI Implementations
DSI Summary
2. Demand Forecasting as a Management Process
What Is Demand Forecasting?
Defining Some Key Terms
How Forecasts Are Used by Different Functions in the Firm
The Forecasting Hierarchy
Managing the Forecasting Process
The Role of Forecasting Systems
Forecasting Techniques
The Need to Measure Performance
Summary
3. Quantitative Forecasting Techniques
The Role of Quantitative Forecasting
Time Series Analysis
Regression Analysis
Summary
4. Qualitative Forecasting Techniques
What Is Qualitative Forecasting?
Who Does Qualitative Forecasting?
Advantages of Qualitative Forecasting Techniques
Problems with Qualitative Forecasting Techniques
Summary: Qualitative Technique Advantages and Problems
Qualitative Techniques and Tools
Summary
5. Incorporating Market Intelligence into the Forecast
What Is Market Intelligence?
Bottom-Up versus Top-Down Forecasts
What Do Demand Forecasters Need to Do?
Customer-Generated Forecasts
Putting It All Together into a Final Forecast
Summary
6. Performance Measurement
Why Bother Measuring Forecasting Performance
Process Metrics Versus Outcome Metrics
Measuring Forecasting Performance
Outcome Metrics—The Results of Forecasting Excellence
Summary
7. World-Class Demand Forecasting
Functional Integration
Approach
Systems
Performance Measurement
Summary of World Class Forecasting
8. Bringing It Back to Demand/Supply Integration: Managing the Demand Review
Phase I: Preparation of Initial Forecast
Phase II: Gap Analysis
Phase III: Demand Review Meeting
Conclusions
Index
Footnote
Chapter 1
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
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