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Index
Cover
Half Title
Title
Copyright
Dedication
Contents
Authors
Preface
Introduction
Understanding generations
1 Who came before Z?
The G.I. Generation: Black Thursday, battlefields, and the suburbs
The Silent Generation: Crisis to caution
Baby Boomers: Economic prosperity, protests, and “peace and love”
Generation X: I want my MTV and family time
Millennials: The socially connected industry disruptors
2 Reflection on a century
Why look at the G.I. Generation and Generation Z?
The political climate of G.I. and Z
The economic landscape of G.I. and Z
Social issues influencing G.I. and Z
Uniquely Generation Z
Catalyst for change
3 Who is Generation Z?
Characteristics of the cohort
Values
Motivations
Navigating the digital and physical world
4 Technology
Technology today
Navigating life – physically and digitally
Information and entertainment
Social connection
Online all the time
5 Communication
Many micro-conversations
Visual communication
Evolving communication etiquette
How Generation Z communicates
6 Entertainment
Hobbies
Popular culture
7 Money
The economic landscape
The “American Dream”
Generation Z’s relationship with money
Banks
Saving and spending
Relationships
8 Family
Parenting trends
The new normal is nuclear no more
X raising Z
From Millennials to Alphas: Sibling relationships
Generation Z’s perspective on family
9 Friends and peers
World Wide Web of friends
Making friends
Maintaining friendships
Foes, fallouts, and feeling alone
10 Romance
Sliding into the DMs: How Generation Z starts relationships
#BAE: Generation Z in a relationship
It’s complicated: Ending relationships
“Hanging out” and hooking up
Mind, body, and spirit
11 Physical well-being
Illnesses and diseases
Healthy eating and sustainable foods
Getting that kick: Soda, coffee, and energy drinks
Calories and portion sizes
Sedentary lifestyles and getting to 10,000 steps
Lack of sleep
Future of medicine
12 Mental health
A worried generation
Realism over optimism
Happy?
All stressed out
High rates of anxiety and depression
Factors contributing to mental health
Counseling and support services
13 Risky behaviors
Smoking
Drugs
Booze and binging
Sexual activity
14 Religion and spirituality
The religious
Christianity
Catholicism
The Church of Jesus Christ of Latter-day Saints
Other world religions
Interfaith
The unaffiliated
Importance of religion
The future of organized religion
Life and career preparation
15 Education
The K–12 experience
Higher education landscape
16 Learning
Information literacy in the digital world
Applied and practical learning
Moving from group to self-learning
Learning in an era of curated identities
Show me first and then let me try
Video-based learning
Digital distractions or learning aids?
Learning environments
Passionate and caring educators
17 Career aspirations
Future landscape of work
What Generation Z wants
Try it before you buy it
18 In the workplace
The ideal job candidate: Is it Generation Z?
Landing the job
Creating careers, not seeking jobs
Generation Z’s career identities
Working with other generations
Making a difference
19 Societal concerns
Affordable, quality education
Breaking down walls, not building them
Inclusion and equality
Getting a J.O.B.
Affording life
A thriving and sustainable planet
Feeling safe and secure
Affordable and comprehensive healthcare
20 Politics
Political ideologies and Generation Z
Voter turnout
Candidate of choice in 2016
Why aren’t they voting?
21 Civic engagement and social change
Trends in Generation Z civic engagement
Getting informed and forming opinions
Changing hearts and minds
Volunteerism
Community leadership roles
Military service
Litigation
Activism
Raising and spending money
Social innovation
22 The future and legacy of Generation Z
What lies ahead
Issues of the future
Generation Z’s legacy
Additional resources
Afterword: The challenge of generational research
Appendix: Study methodologies
References
Website
Index
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