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Imperial Library
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Index
Title Page
Copyright Page
Contents
Introduction
1) The Five Ways to Profit
2) Allowable Acquisition Costs
3) Conversion Rates
4) What is Lifetime Value?
5) The Principles of Lifetime Value
6) Ways to Boost Lifetime Value
7) Getting Their Attention
8) Building Your Team
9) Strategies for Lead Generation
10) Strategies for Conversion Rates
11) Buying Customers Conclusion
Glossary
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