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Index
Preface
Acknowledgments
About the Author
Chapter 1. Our Backbone: Why We Visualize
Why We Visualize
When Visualization Is Harmful
Which Chart Type Is Best?
Tell a Story With Data
How to Use This Book
Exercises
Resources
References
Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
What Stories Can Be Told With a Single Number?
How Can I Visualize a Single Number?
Single Large Number
Icon Array
Waffle Chart
Pictogram
Donut or Pie Graph
Why Circles Can Be Challenging
Bar Graph
How Can I Show Measures of Variability?
Translating Scientific Jargon for a Lay Audience
Exercises
Resources
References
Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
How Can I Visualize How Two or More Numbers Are Alike or Different?
Side-by-Side Column
Slopegraph
Back-to-Back Bars
Solution 1: Two Separate Bar Graphs
Exporting the Graph out of Excel
Solution 2: Secret Buffer Data
Dot Plot
Dumbbell Dot Plot
Small Multiples
Exercises
Resources
References
Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
How Can I Visualize How We Are Better or Worse Than a Benchmark?
Benchmark Line
Combo Chart
Can I Add a Second Line?
Overlapping Bars
An Overlapping Variation: Data Bars
Bullet Graph
The Easier Way: Vertical Bullets
The Harder Way: Horizontal Bullets
Indicator Dots
Benchmarks Inside Sparklines
Exercises
Resources
References
Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
What Stories Can Be Told About What the Survey Says?
How Can I Visualize What the Survey Says?
Rating
Stacked Bar
Small Multiples
Diverging Stacked Bar
What About Neutral?
Aggregated Stacked Bar
Changing the Wording of the Survey
Ranking
Column Graph
The Lollipop Variation
Large Number With Icon
Bump Chart
Branching
Annotated Graph
Nested Area Graph
Visualizing Not Applicable or Missing Data
Note Small Consistent Missing Data
Add Sample Size for Large Consistent Missing Data
Add a Graph on the Side for Large Inconsistent Missing Data
Exercises
Resources
References
Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
What Stories Can Be Told When There Are Parts of a Whole?
How Can I Visualize the Parts of a Whole?
Don’t Visualize at All
Pie Charts Done Right
100% Stacked Bar
Histogram
Treemap
Map
Choropleth Map
Editable Map in PowerPoint
Tile and Hex Choropleth Map
Exercises
Resources
References
Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
What Stories Can Be Told About How This Thing Changes When That Thing Does?
How Can I Visualize How This Thing Changes When That Thing Does?
Scatterplot
Connected Scatterplot
Diagram
Don’t Visualize It at All
Exercises
Resources
References
Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
What Stories Can Be Told When the Words Have the Meaning?
How Can I Visualize When the Words Have the Meaning?
Pure Qualitative: Highlight a Word
Bolded Words
Quote and Pic
Callout Box
Pictures Are Worth $1,000
Pure Qualitative: Thematic Analysis
Change Photos
Network Map
Diagram
Timeline
Journey Map
Some Quantification: Highlight a Word
Word Clouds
Some Quantification: Thematic Analysis
Icons and Color Coding
Spectrum Display
Heat Map
Harvey Balls
Histomap
Bubble Chart
Gauge Diagram
Venn Diagram
Exercises
Resources
References
Chapter 9. How Things Changed Over Time: Depicting Trends
What Stories Can Be Told About How Things Changed Over Time?
How Can I Visualize How Things Changed Over Time?
Your Old Friend, the Line Graph
Area Graph
Does the Y-Axis Have to Start at Zero?
Stacked Column
How Can I Show That Down Is Good?
Waterfall Chart
Deviation Bar
Vertical Dumbbell Dot Plot
Slopegraph (as a Macro)
Sankey
Exercises
Resources
References
Chapter 10. Reporting Out: Sharing Your Data With the World
Static Visuals
Screenshot Software
Social Media Sizes
Linked Files
Interactive Dashboards
Flat Versus Summary Table
Pivot Tables
View the Relevant Data
Publish the Dashboard
Exercises
Resources
References
Chapter 11. It’s About More Than the Buttons
Dot Plots Generate Healthcare Pioneers
Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
Diverging Stacked Bars Make for Community Leaders in the Midwest
Icons Support Informed Policymaking
Building a Culture of Effective Data Visualization
Acknowledge Fears
Communicate Importance
Make It Easy
Celebrate
Exercises
Resources
References
Index
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