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Index
Preface Acknowledgments About the Author Chapter 1. Our Backbone: Why We Visualize
Why We Visualize When Visualization Is Harmful Which Chart Type Is Best? Tell a Story With Data How to Use This Book Exercises Resources References
Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
What Stories Can Be Told With a Single Number? How Can I Visualize a Single Number?
Single Large Number Icon Array
Waffle Chart Pictogram
Donut or Pie Graph
Why Circles Can Be Challenging
Bar Graph
How Can I Show Measures of Variability? Translating Scientific Jargon for a Lay Audience Exercises Resources References
Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
What Stories Can Be Told About How Two or More Numbers Are Alike or Different? How Can I Visualize How Two or More Numbers Are Alike or Different?
Side-by-Side Column Slopegraph Back-to-Back Bars
Solution 1: Two Separate Bar Graphs
Exporting the Graph out of Excel
Solution 2: Secret Buffer Data Dot Plot Dumbbell Dot Plot Small Multiples
Exercises Resources References
Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
What Stories Can Be Told About How We Are Better or Worse Than a Benchmark? How Can I Visualize How We Are Better or Worse Than a Benchmark?
Benchmark Line Combo Chart
Can I Add a Second Line?
Overlapping Bars
An Overlapping Variation: Data Bars
Bullet Graph
The Easier Way: Vertical Bullets The Harder Way: Horizontal Bullets
Indicator Dots
Benchmarks Inside Sparklines
Exercises Resources References
Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
What Stories Can Be Told About What the Survey Says? How Can I Visualize What the Survey Says?
Rating Stacked Bar Small Multiples Diverging Stacked Bar
What About Neutral?
Aggregated Stacked Bar
Changing the Wording of the Survey Ranking
Column Graph The Lollipop Variation Large Number With Icon Bump Chart
Branching
Annotated Graph Nested Area Graph
Visualizing Not Applicable or Missing Data
Note Small Consistent Missing Data Add Sample Size for Large Consistent Missing Data Add a Graph on the Side for Large Inconsistent Missing Data
Exercises Resources References
Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
What Stories Can Be Told When There Are Parts of a Whole? How Can I Visualize the Parts of a Whole?
Don’t Visualize at All Pie Charts Done Right 100% Stacked Bar Histogram Treemap Map
Choropleth Map Editable Map in PowerPoint Tile and Hex Choropleth Map
Exercises Resources References
Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
What Stories Can Be Told About How This Thing Changes When That Thing Does? How Can I Visualize How This Thing Changes When That Thing Does?
Scatterplot Connected Scatterplot Diagram Don’t Visualize It at All
Exercises Resources References
Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
What Stories Can Be Told When the Words Have the Meaning? How Can I Visualize When the Words Have the Meaning? Pure Qualitative: Highlight a Word
Bolded Words Quote and Pic Callout Box
Pictures Are Worth $1,000 Pure Qualitative: Thematic Analysis
Change Photos Network Map Diagram Timeline Journey Map
Some Quantification: Highlight a Word
Word Clouds
Some Quantification: Thematic Analysis
Icons and Color Coding Spectrum Display Heat Map Harvey Balls Histomap Bubble Chart Gauge Diagram Venn Diagram
Exercises Resources References
Chapter 9. How Things Changed Over Time: Depicting Trends
What Stories Can Be Told About How Things Changed Over Time? How Can I Visualize How Things Changed Over Time?
Your Old Friend, the Line Graph Area Graph
Does the Y-Axis Have to Start at Zero?
Stacked Column
How Can I Show That Down Is Good?
Waterfall Chart Deviation Bar Vertical Dumbbell Dot Plot Slopegraph (as a Macro) Sankey
Exercises Resources References
Chapter 10. Reporting Out: Sharing Your Data With the World
Static Visuals
Screenshot Software Social Media Sizes Linked Files
Interactive Dashboards
Flat Versus Summary Table Pivot Tables View the Relevant Data Publish the Dashboard
Exercises Resources References
Chapter 11. It’s About More Than the Buttons
Dot Plots Generate Healthcare Pioneers Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500 Diverging Stacked Bars Make for Community Leaders in the Midwest Icons Support Informed Policymaking Building a Culture of Effective Data Visualization
Acknowledge Fears Communicate Importance Make It Easy Celebrate
Exercises Resources References
Index
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