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Index
Cover
Table of Contents
Title Page
Introduction
Book I: Joining the Facebook Marketing Revolution
Chapter 1: Exploring Facebook Marketing
Chapter 2: Creating Your Facebook Marketing Plan
Book II: Claiming Your Presence on Facebook
Chapter 1: Understanding the Different Types of Facebook Pages
Chapter 2: Creating Your Business Page
Chapter 3: Administering Your Facebook Business Page
Chapter 4: Arranging Your Navigation Menu
Book III: Adding the Basics to Your Facebook Page
Chapter 1: Posting to Your Page
Chapter 2: Understanding and Using iFrames to Customize Your Page
Chapter 3: Importing Your Blog Posts to Your Facebook Page
Chapter 4: Connecting Your Social Media Accounts
Chapter 5: The Fine Print: Legal and Other Considerations
Book IV: Building, Engaging, Retaining, and Selling to Your Community
Chapter 1: Building Visibility for Your Page
Chapter 2: Engaging and Retaining Your Community
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons
Chapter 4: Expanding Your Existing E-Commerce onto Facebook
Book V: Understanding Facebook Applications
Chapter 1: Facebook Applications 101
Chapter 2: Creating New Streams of Income with Apps
Book VI: Making Facebook Come Alive with Events and Contests
Chapter 1: Creating Facebook Events
Chapter 2: Building Excitement with a Contest
Chapter 3: Using Third-Party Contest Applications
Chapter 4: Promoting Your Contest and Analyzing the Results
Book VII: Advanced Facebook Marketing Tactics
Chapter 1: An Introduction to Advanced Facebook Marketing
Chapter 2: Marketing with Facebook Social Plugins
Chapter 3: Discovering Live Streaming
Chapter 4: Stepping Out with Facebook Places and Facebook Deals
Book VIII: Facebook Advertising
Chapter 1: Advertising in Facebook
Chapter 2: Creating a Facebook Ad
Chapter 3: Testing, Measuring, and Modifying Your Ad
Book IX: Measuring, Monitoring, and Analyzing
Chapter 1: Setting Realistic Targets to Identify Success
Chapter 2: Exploring Facebook Insights
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results
Cheat Sheet
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