The Routledge Companion to Consumer Behavior by Solomon, Michael R. -- Read -- Imperial Library of Trantor

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Index

Cover Half Title Title Page Copyright Page Table of Contents List of Illustrations List of Contributor Biographies Preface PART I

1 A History of the Study of Consumer Behavior 2 Climate, Culture, and Consumption: Connecting the Dots

PART II Well-Being

3 Materialism: Conceptualizations, Antecedents, and Consequences 4 The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being

PART III Perception

5 Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing 6 Implications of Product Anthropomorphism Through Design

PART IV Learning and Memory

7 The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge 8 The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception

PART V Self/Gender

9 The Interplay of the Desired and Undesired Selves in Everyday Consumption 10 Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Toward Transformative Perspectives

PART VI Motivation/Values/Personality

11 Social Values in Consumer Psychology: Key Determinants of Human Behavior 12 The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching

PART VII Decision Making

13 Pricing in the Digital Age: Implications for Consumer Behavior 14 The Quantified Self: Self-Regulation in Cyborg Consumers

PART VIII Attitudes and Branding

15 How Consumers’ Attitudes Toward Brands are Shaped 16 Brand Attitude Structure

PART IX Language

17 The Influence of Marketing Language on Brand Attitudes and Choice 18 On the Search for the Perfect Brand Name

PART X Buying/Retailing/Services/Disposal

19 How Retailing Cues Influence Shopping Perceptions and Behavior 20 Using Visual Design to Improve Customer Perceptions of Online Assortments

PART XI Family

21 Power and Gender Dynamics in Contemporary Families 22 Conducting International Consumer Research with Children: Challenges and Potential Solutions

PART XII Groups/Social Media

23 Social Media 24 Segmented Clusters versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers

PART XIII Subcultures

25 Community Lost: The Unrealized Collaborative Market Potential of Credit Unions 26 Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas

PART XIV Social Class/Power

27 The Hidden Hand of Social Class 28 Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

PART XV Culture

29 Multiple Shades of Culture: Insights from Experimental Consumer Research 30 The Case for Exploring Cultural Rituals as Consumption Contexts

PART XVI Applied Consumer Behavior

31 Consumer Behavior in the Marketing Information Ecosystem 32 Emerging Trends for Consumer Behavior Practitioners

Index

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