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Index
Cover
Dedication
Introduction: The Like Switch: How to Turn People On to You
1. The Friendship Formula
2. Getting Noticed Before a Word Is Spoken
3. The Golden Rule of Friendship
4. The Laws of Attraction
5. Speaking the Language of Friendship
6. Building Closeness
7. Nurturing and Sustaining Long-Term Relationships
8. The Perils and Promise of Relationships in a Digital World
Epilogue: The Friendship Formula in Practice
Appendix
Acknowledgments
About the Authors
Bibliography
Index
Copyright
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