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Imperial Library
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Index
Dedication
Acknowledgments
Contents
1 How Big Is Big Data?
2 Potential. Potential. Potential.
3 Bet the Company
4 Sight and Insight
5 The Rise of the Data Scientist
6 Data Storytelling: Correlation and Context
7 Data Gets Physical
8 The Yin and Yang of Behavior and Data
9 The Long Game
10 The Prying Eyes of Big Data
11 The Future: Data Capitalism
Notes
Index
About the Author
Also by Steve Lohr
Credits
Copyright
About the Publisher
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