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Index
Author's Note Introduction Part I: Influencing the Consumer 1. The Brave New World of Government Marketing 2. Massaging the Message: Shaping Consumer Beliefs 3. Sausage Making and Lawmaking: Influence in the Political Process 4. Regulatory Conflict and Consumer Confusion Part II: The Hidden Costs of Meatonomics 5. Feeding at the Subsidy Trough 6. Diseases and Doctor Bills 7. The Sustainability Challenge 8. The Costs of Cruelty 9. Fishing Follies 10. Recipes for Change Acknowledgments Appendix A: Animal Foods and Human Health Appendix B: Summary of the Annual Externalized Costs of US Animal Food Production (in billions) Appendix C: Economic Effects of Proposed Meat Tax and Support Changes Appendix D: Factory Farming Practices Endnotes Index
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