Social Media Security by Cross, Michael -- Read -- Imperial Library of Trantor

Index

Cover image Title page Table of Contents Copyright Acknowledgements About the Author About the Technical Editor Chapter 1. What is Social Media?

Information in This Chapter: What is social media? Understanding social media Different types and classifications The value of social media Cutting edge versus bleeding edge The problems that come with social media Is security really an issue? Taking the good with the bad Bibliography

Chapter 2. Opportunities of Social Media

Information in This Chapter: Opportunities of social media New methods of marketing to customers Building social authority Engaging customers Sharing information Getting the word out Taking advantage of collective intelligence Bibliography

Chapter 3. Employment and Social Media

Information in This Chapter: Employment and social media Using social media to find employees Candidate screening Using social media to find employment Limiting personal information Employees using social media Allowing social media in the workplace Bibliography

Chapter 4. Considerations for setting up Social Media

Information in This Chapter: Considerations for setting up social media Why are we doing this? What is the place of social media in your organization? Identifying your audience Internet versus intranet What’s being said about your brand? Making the right decisions early Identifying how you’ll represent yourself on the Internet Approved representatives Privacy Training and policy Bibliography

Chapter 5. Being Bold Versus being Overlooked

Information in This Chapter: Being bold versus being overlooked Good social media campaigns Bad social media campaigns Sometimes it’s better to be overlooked Social media hoaxes The human factor Content management Promotion of social media Bibliography

Chapter 6. Risks of Social Media

Information in This Chapter: Risks of social media Public embarrassment Once it’s out there, it’s out there False information Information leakage Retention and archiving content Backing up social media Loss of data/equipment Bibliography

Chapter 7. The Dark Side

Information in This Chapter: The dark side of social media Cybercrime Social engineering Hacked accounts Bibliography

Chapter 8. Risk Management

Information in This Chapter: Risk management Laws and regulations Insurance Forensics Police use of social media Malware, viruses, and exploit distribution Bibliography

Chapter 9. Policies and Privacy

Information in This Chapter: Policies Privacy Blocking users Controlling app privacy Location awareness Bibliography

Chapter 10. Security

Information in This Chapter: Security Fake accounts Passwords Privacy and information sharing Content security Bibliography

Chapter 11. Where do We go from Here?

Information in This Chapter: Where do we go from here? The pitch, the promise, and the reality Who’s in charge here? Monitor social media Keeping it fresh Dialing it back and retaking control Ongoing training Bibliography

Index