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Index
Dedication
Table of Contents
Acknowledgments
(Untitled)
(Untitled)
Introduction
And There’s More…
Side Dishes
The Deluxe Well-Fed Tool Box
Chapter One Why Be a Freelance Commercial Writer (FLCW)?
1) YOU LIKE TO WRITE AND ARE GOOD AT IT
2) HIGH DEMAND FOR TALENT
3) UNLIMITED WORK
4) THE TIME IS RIGHT FOR FREELANCERS
5) BE YOUR OWN BOSS
6) MINIMAL INVESTMENT/LOW OVERHEAD
7) SHEER VARIETY OF WORK
8) HEALTHY INCOME
9) TOTALLY DIFFERENT FINANCIAL PARADIGM
10) The Opportunity to LEVERAGE WHAT YOU KNOW
11) IMPRESS PEOPLE AT COCKTAIL PARTIES
WHAT’S YOUR STORY?
THE DOWNSIDES:
Chapter Two What’s It Take to Be Successful?Healthy Traits and First Steps…
Ready for Self-Employment?
BUSINESS NAMES, BUSINESS PLANS AND BUSINESS CARDS
“What Should My Portfolio Physically Look Like?”
On Your Bookshelf
Chapter ThreeLearning to Love S & M (Sales & Marketing…)
That “Icky Sales Thing”
Sales Redefined
Into the Mind of the Marketer
“Who’s the Audience?”
The Features/Benefits Equation
Basic Definitions
USP—The Unique Selling Proposition
Are You Branded?
Chapter Fourwww.YourWebSite.com
Chapter FiveWhere’s the Business?
WHO WILL HIRE YOU?
END USERS (EU’s)
The BIG Small- to Medium-Sized Business Segment
Hidden Corporate Treasures
Customer Service Departments
Human Resources Departments
Marketing Departments
IT (Information Technology) Departments
Training Departments
Not-for-Profits
Writing For the Not-For-Profit (NFP) Sector
School Districts
Local Economic Development Organizations (LEDOs)
Trade Associations
Community Service Organizations
FYI’s on NFP’s:
Back To School
MIDDLEMEN (MM)
Graphic Design Firms
Advertising Agencies
Marketing Firms
Public Relations Firms
Event Production Companies (EPC’s)
Creative Temp Agencies
Technical Staffing Companies
GETTING TO THEM
ONLINE JOB SITES
Influence the Buyer
Qualify the Buyer
Chapter Six Cold Calling: No Cold Sweat, Just Cold Cash
Aluminum Siding, Anyone?
Other Common Concerns
What if I run out of people to call?
I tried cold calling, and it didn’t work for me.
Everyone I call already has freelancers they use.
The Cold-Calling Mechanics
TIP: Working Smarter
Chapter Seven Nuts ’N Bolts…
Letters, Meetings, Follow-Up, Phone Interviewing, Client Types and More…
Client Meetings
Goals of “The Introduction”:
Before the Meeting
Phone Interviewing—The Basics
“Testimonial” Interviews
Typical “Testimonial” Questions to Ask:
Content-Gathering Interviews
Working Smarter
The Ebb and Flow of Work
Clients and Other Fascinating Species
Chapter EightTouching Your Market—By Direct Mail & Email
“The Free Report” Strategy
The ABC’s of Email Marketing
The Five Basic Rules
Sunny Email Success
Blogging: “Should I Do One?”
Chapter Nine: Money Matters: How Much to Charge and How to Get Paid…
Checks in the Mail…
Invoice Before Starting? Get Paid Before Finishing?
Chapter Ten The Well-Networked Writer
Elevator Speeches & Verbal Taglines
Social Networking 101
Your Own Writer’s Group?
My First Test Case
From FT Job and PT FLCW to FT FLCW
Chapter TwelveEating Well in Smaller Markets
Gulf Coast Gumption
A Heartland Harvest
Minnesota Moxie
Subcontracting: A Small-Market Success Story
Advice
Chapter Thirteen“How Do I Make $125 an Hour? (or More!)”
“Best-Bet Backgrounds” for the $125+ Level
Chapter FourteenWhat Will We Be Writing?
Resources:
Chapter Fifteen The Last Word
“The 5% Rule: Why Success is Easy”
Appendix AWriting Resources
Books
Reference Books
Web Sites
Web/Online Copywriting Resources
Social/Business Networking Sites
Writing/Marketing E-Newsletters
Writing Blogs
Writers Groups
Conferences/Seminars
At-Home-Working-Mom Links
Appendix B Well-Fed Success Stories
At-Home Moms & Dads
Appendix C The Deluxe Well-Fed Tool Box
The Deluxe Well-Fed Tool Box
Table of Contents
“Three Real-World Projects”:
8 Kick-Butt Reports:
“The Well-Fed Writer Time Line”
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