Log In
Or create an account -> 
Imperial Library
  • Home
  • About
  • News
  • Upload
  • Forum
  • Help
  • Login/SignUp

Index
Cover Titlepage Dedication Publisher's Note Acknowledgments About the Author Introduction
What You Will Learn What Is Covered in This Book The Companion Website How to Contact the Author
Chapter 1: Understanding Search Theory
The Origins of Google AdWords The Psychology of Search Goal Alignment: Google vs. You vs. the Searcher Best Practices for Applying Search Theory
Chapter 2: Performing Keyword Research
Understanding the Buying Funnel Understanding Keywords Discerning Keyword Match Types Using Negative Match Using Advanced Organizational Techniques Taking Control of Your Ad Display Best Practices for Conducting Keyword Research
Chapter 3: Keyword Tools: Extracting Valuable Data from Google
AdWords Keyword Planner Google Trends Bing Ads Intelligence Best Practices for Using Keyword Tools
Chapter 4: Writing Compelling Ads
Do Your Ads Reflect the Search Query? Writing Effective Ads Following Google’s Editorial Guidelines Developing Unique Selling Propositions Distinguishing Features and Benefits Employing Themes That Get Clicks Controlling Your Mobile Ads Spicing Up Your Ads with Ad Extensions Showcasing Your Products with PLAs Following the Law: Trademarks The Quest for the Holy Grail of Advertising Best Practices for Writing Compelling Ads
Chapter 5: Creating Landing Pages That Convert Searchers into Buyers
Does Your Landing Page Answer the Searcher’s Question? Everything about Destination URLs Choosing Landing Pages That Increase Conversion Rates Employing Usability, Trust, and Web Technology Best Practices for Landing Pages
Chapter 6: Learning Advanced Optimization Techniques
Optimizing for Conversions Best Practices for Advanced Optimization Techniques
Chapter 7: Demystifying Quality Score
What Is Quality Score? Viewing Your Quality Score Landing Page Quality: Making Your Pages Relevant Estimating Your First Page Bid Understanding the Display Network Quality Score Diagnosing Your Quality Scores Increasing Quality Scores What to Do if Your Quality Score Drops Quality Score FAQs Best Practices for Optimizing Quality Scores
Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads
Beyond the Desktop: Creating Mobile Ads Beyond Static Text: Creating Rich Media Ads AdWords Ad Gallery Best Practices for Employing Image, Video, and Mobile Ads
Chapter 9: Understanding the Display Network
What Is the Display Network? Creating a Successful Display Network Campaign Blocking Your Ads from Being Shown across the Display Network Smart Pricing: Measure Success with Cost per Conversion Using the Display Planner Tool Best Practices for the Display Network
Chapter 10: Utilizing Advanced Display Network Techniques
Remarketing: Bringing Visitors Back to Your Site Flexible Targeting: Mixing and Matching Every Display Targeting Option Optimizing Your Display Campaigns Creating Scenarios to Understand and Reach Your Target Audience Writing Effective Display Ads Best Practices for Advanced Display Network Advertising
Chapter 11: Utilizing Advanced Geographic Targeting Techniques
What Is Geographic Targeting? Reaching Users in Specific Locations Location Targeting Considerations Treating Locals and Nonlocals Differently in Your Ad Copy Viewing Geographic Results Geographic Performance Reports Best Practices for Geographic Targeting
Chapter 12: Saving Time and Scaling Accounts with AdWords Editor
AdWords Editor Overview Scaling Your Account Optimizing Display with AdWords Editor Best Practices for Using AdWords Editor
Chapter 13: Devising Profitable Bid Strategies
Setting Your Marketing Goals Measuring Results with Google’s Conversion-Tracking Code Exploring AdWords Bidding Options Profitable Bidding Strategies Calculating Your Max CPC Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More Understanding Attribution Management Examining AdWords Reports to Make ROAS Bid Decisions Best Practices for Utilizing Profitable Bid Strategies
Chapter 14: Organizing Accounts Successfully
What Is an AdWords Account? Developing a Successful Campaign Structure Organizing an Ad Group to Increase CTR and Conversion Rates Best Practices for Account Organization Strategies
Chapter 15: Implementing Testing Techniques That Will Increase Profits
Testing Is Essential to Increasing Profits Testing Ad Copy to Increase Conversions Ad Copy Themes to Spark Your Creativity Testing Landing Pages to Increase Conversions Testing Profit per Click and Profit per Impression AdWords Campaign Experiments Best Practices for Testing Techniques That Will Increase Profits
Chapter 16: AdWords Reports: Extracting Actionable Information
Choosing General AdWords Report Settings Using Reports to Optimize Your Account Creating Custom Alerts Best Practices for Using AdWords Reports
Chapter 17: Step by Step: Creating and Monitoring Your AdWords Account
Before You Create Your Account Creating Campaigns Optimizing Ongoing Campaigns Best Practices for Creating and Managing Your AdWords Account
Glossary Advertisement End-User License Agreement
  • ← Prev
  • Back
  • Next →
  • ← Prev
  • Back
  • Next →

Chief Librarian: Las Zenow <zenow@riseup.net>
Fork the source code from gitlab.

This is a mirror of the Tor onion service:
http://kx5thpx2olielkihfyo4jgjqfb7zx7wxr3sd4xzt26ochei4m6f7tayd.onion