Communication in the CSR Context by Tehemar, Sherif A. Zaki -- Read -- Imperial Library of Trantor

Index

Preface 1 Introduction 2 Corporate Social Responsibility (CSR)

2.1 The Definition 2.2 The Benefits 2.3 The Implementation

3 The CSR Communication Framework

3.1 The Principles of Communication 3.2 CSR Communication Strategy

4 Internal Communication

4.1 Internal Communication Approaches 4.2 Most Commonly Used Communication Channels for Employee Engagement 4.3 The Benefits 4.4 The Challenges 4.5 Internal CSR Programmes 4.6 The Practice

5 Social Media & CSR

5.1 Social Media Network (SMN) 5.2 Types of Social Media Users 5.3 SMN & CSR

6 Examples of Best Practice

6.1 Starbucks 6.2 TNT 6.3 Nestlé 6.4 Dr. Soliman Fakeeh Hospital 6.5 Unilever 6.6 Centrica

7 References

Chief Librarian: Las Zenow <zenow@riseup.net>
Fork the source code from gitlab.