Black and White Thinking by Kevin Dutton -- Read -- Imperial Library of Trantor

Index

Cover Title Page About the Author By the Same Author Dedication Introduction 1 The Categorization Instinct 2 A Heap of Trouble 3 When Categories Collide 4 The Dark Side of Black and White 5 The Viewfinder Principle 6 The Complexity of Simplicity 7 The Rainbow That Might Have Been 8 The Frame Game 9 Where There’s a Why There’s a Way 10 Supersuasion 11 Undercover Influence: The Secret Science of Getting What You Want 12 Redrawing the Lines Postscript: The Wisdom of Radicals Appendix I: The linguistics and perception of colour Appendix II: Assess your own need for cognitive closure Appendix III: A brief history of frames Appendix IV: Berinmo versus English colour space Appendix V: The three evolutionary stages of black and white thinking Appendix VI: Black and white thinking through the centuries Appendix VII: The essentials of essentialism References Picture Acknowledgements Acknowledgements Index Copyright

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