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Index
Cover
Title page
Dedication page
CONTENTS
INTRODUCTION
PART I: WHAT IS MONEY?
1 DON’T BET ON IT
2 OPPORTUNITY KNOCKS
3 A VALUE PROPOSITION
PART II: HOW WE ASSESS VALUE IN WAYS THAT HAVE LITTLE TO DO WITH VALUE
4 WE FORGET THAT EVERYTHING IS RELATIVE
5 WE COMPARTMENTALIZE
6 WE AVOID PAIN
7 WE TRUST OURSELVES
8 WE OVERVALUE WHAT WE HAVE
9 WE WORRY ABOUT FAIRNESS AND EFFORT
10 WE BELIEVE IN THE MAGIC OF LANGUAGE AND RITUALS
11 WE OVERVALUE EXPECTATIONS
12 WE LOSE CONTROL
13 WE OVEREMPHASIZE MONEY
PART III: NOW WHAT? BUILDING ON THE SHOULDERS OF FLAWED THINKING
14 PUT YOUR MONEY WHERE YOUR MIND IS
15 FREE ADVICE
16 CONTROL YOURSELF
17 IT’S US AGAINST THEM
18 STOP AND THINK
Thanks
Notes
Index
About the Authors
Also by Dan Ariely and Jeff Kreisler
Copyright page
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