Platform Scale · How an emerging business model helps startups build large empires with minimum investment by Choudary, Sangeet Paul -- Read -- Imperial Library of Trantor

Index

Table of Contents Preface Section 1

1.1 Building The Next Big Thing 1.2 The Platform Manifesto 1.3 The Rise Of The Interaction-First Business 1.4 The Platform Stack 1.5 The Inner Workings of Platform Scale Conclusion

Section 2

Introduction 2.1 The New New Value 2.2 Uber's Drivers, Google's Crawlers and GEs Machines 2.3 Building An Interaction-First Platfrom Business 2.4 Uber, Etsy, And The Internet Of Everybody 2.5 PersonalizationMechanics 2.6 The Core Interaction 2.7 Pull-Facilitate-Match 2.8 The Platform Canvas 2.9 Emergence

Section 3

Introduction 3.1 Interaction Drivers 3.2 Building User Contribution Systems 3.3 Frictionless Like Instagram 3.4 The Creation Of Cumulative Value 3.5 The Traction-Friction Matrix 3.6 Sampling Costs 3.7 Trust Drivers Interaction 3.8 Uber Vs. Lyft And Interaction Failure 3.9 Interaction Ownership And The Taskrabbit Problem

Section 4

Introduction 4.1 A Design Pattern For Sparking Interaction 4.2 Activating The Standalone Mode 4.3 How Paypal And Reddit Faked Their Way To Traction 4.4 Every Producer Organizes Their Own Party 4.5 Bringing In The Ladies 4.6 The Curious Case Of New Payment Mechanisms 4.7 Drink Your Own Kool Aid 4.8 Beg, Borrow, Steal And The World Of Supply Proxies 4.9 Distrupting Craiglist 4.10 Starting With Micromarkets 4.11 From Twitter To Tinder

Section 5

Introduction 5.1 Transitioning To Platform Scale 5.2 Instagram's Moonshot Moment 5.3 Going Viral 5.4 Architecting Diseases 5.5 A Design-First Approach To Viral Growth 5.6 Building Viral Engines 5.7 The Viral Canvas

Section 6

Introduction 6.1 A Scaling Framework For Platforms 6.2 Reverse Network Effects 6.3 Manifestations Of Reverse Network Effects 6.4 Designing The Anti-Viral, Anti-Social Network

Epilogue Back Matter

Platform Thinking Labs Platform Revolution Acknowledgements Book Team Design Team Patrons Contributors