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Imperial Library
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Index
Dedication
Table of Contents
Foreword
Introduction – Welcome to eBay
Understanding eBay
Becoming the Icon
Chapter One – Think Before You Click
Planning Your Auctions
How Bidders Think
Writing an Effective Title
Policies
Posting Photos on Your Auction
Chapter Two – On Your Mark… Get Set… Auction
Setting up an Account
Your First Auction
Timing
Step By Step
Repeat Business
Chapter Three – Plan Ahead for Success
Embracing E-Commerce
Writing a Business Plan
eBay Tools
Becoming an Official Business
Business Name
Determine the Legal Structure of Your Business
Becoming a Small Business
Sole Proprietorship
General Partnership
Limited Liability Company
Corporation
S Corporation
Federal Requirements
Chapter Four – Keeping Track
Accounting and a Simple Recordkeeping System
Protecting Your Business
Ways to Protect Yourself
Protecting Yourself from Fraud
Types of Business Liability Insurance
Investigating Your Tax Liabilities
Chapter Five – Stuff to Sell
Obtaining Merchandise
Moving Beyond the Neighborhood
Chapter Six – Nail Down the Details
After the Auction
Basic Ways to Receive Payment
PayPal
U.S. Postal Service (USPS)
Federal Express (FedEx)
The United Parcel Service (UPS)
Should I…
Chapter Seven – Advertising — Toot Your Own Horn
Free Marketing Strategies
The eBay Store
Chapter Eight – Join the Club
Moving From a Looker or Buyer to a Seller
Other Areas of eBay
Seeing the Big Picture
Staying on Top of Trends
Chapter Nine – Your Item Sold… Now What?
Now the Real Work Begins
Items will be shipped within…
Shipping the Item
Feedback Forum
Re-listing Items and Second Chance Offers
Keeping a Customer Database
Chapter Ten – Changes in eBay Policy — 2009
Detailed Seller Rating
Selling Practice Changes
Efficiency Measures
Appendix A – DBA Form
Appendix B – State-by-State List of Sites for Starting a Small Business
Bibliography
Author Biographies
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