Build What Matters · Delivering Key Outcomes With Vision-Led Product Management by Foster, Ben -- Read -- Imperial Library of Trantor

Index

Contents Introduction

Who We Are Why We Wrote This Book

I. Making Product Management Work

1. Why Product Isn’t Working

Top Ten Dysfunctions in Product Management Scorecard The Commonalities Action Checklist and Resources

2. The Solution

Being Product-Driven How to Know Whether You’re Product-Driven Why Being Product-Driven Matters Introducing Vision-Led Product Management Ancillary Benefits of an Inspiring Vision Action Checklist and Resources

II. Creating a Product Vision and Strategy

3. Key Outcomes

Your Customers Need To Care Product Management in a Product-Driven Company Driving Business Results Via Customer Outcomes Choosing the Key Customer Outcome Choosing the Key Business Outcome Developing Outcome Pyramids The Durability of Outcome Pyramids The Process in Action Action Checklist And Resources

4. Customer Journey Vision

Writing It Down Being Bold Determining Your Time Horizon Elements of a Customer Journey Vision Ensuring Competitive Differentiation: The Kano Model Evolution of Customer Expectations Communicating Your Vision Clearly Optional Components of a Vision Document Action Checklist and Resources

5. Product Strategy

How Will You Get Where You’re Going? Working Backward Gap Analysis Sequencing the Work Piecing It All Together Action Checklist and Resources

III. Bringing Vision-Led Product Management to Your Company

6. Creating a Balanced Roadmap

Why Roadmaps Are Valuable Three Categories of Product Development Why You Should Allocate Top-Down First Determining Your Allocation A Prioritization Framework for Each Category Action Checklist and Resources

7. The Right Processes

Steps for Identifying the Key Customer Outcome Steps for Crafting the Customer Journey Vision Steps for Crafting the Product Strategy Sharing the Outcomes, Vision, and Strategy Adjusting Direction Executing Your Roadmap Creating And Managing The Product Metrics Dashboard Action Checklist and Resources

8. The Right Team

Making Your First Product Hire What to Look for When Making Your First Product Hire The Value of Homework Assignments Making Your Second Product Hire Establishing Design Scaling a Product Organization Product Owner Versus Product Manager The Role of Product Operations Conway’s Law Organizing a Team of Product Managers Establishing a Healthy Culture Action Checklist and Resources

Conclusion: Vision-Led Product Management

Bringing Vision-Led Product Management to Your Company Acknowledgements Notes