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Index
Praise
Title Page
Copyright Page
CHAPTER ZERO
PART ONE - BEGINNINGS
Chapter 1 - BEFORE NETAPP
INTERLUDE - What NetApp Does
Chapter 2 - STARTING NETAPP
INTERLUDE - Redundant Array of Pyramid Hieroglyphics (RAPH)
Chapter 3 - CEO LESSONS
INTERLUDE - Tom Mendoza’s Lessons on Public Speaking
PART TWO - TURBULENT ADOLESCENCE
Chapter 4 - HYPERGROWTH
INTERLUDE - How to Fail in Executive Staff Presentations
Chapter 5 - VALUES AND CULTURE
INTERLUDE - Lawyers Aren’t Evil—Fairness and Morality Are Not Their Job
Chapter 6 - MANAGING ENGINEERS
INTERLUDE - Scientific-Truth and Useful-Truth
PART THREE - GROWN-UP COMPANY
Chapter 7 - CUSTOMERS
INTERLUDE - Shark Island—A Parable of Risk and Mass Media
Chapter 8 - STRATEGIC CHANGE
INTERLUDE - Speckled-Egg Thinking
Chapter 9 - VISION
APPENDIX A - Early NetApp Business Plan
APPENDIX B - NetApp Company Values
Glossary
Bibliography
Acknowledgements
The Author
Index
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