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Index
Cover Page
Title Page
Copyright
1. Canvas
1.1 Customer Profile
1.2 Value Map
1.3 Fit
2. Design
2.1 Prototyping Possibilities
2.2 Starting Points
2.3 understanding Customers
2.4 Making Choices
2.5 Finding the Right Business Model
2.6 Designing in Established organizations
3. Test
3.1 What to Test
3.2 Testing Step-by-Step
3.3 Experiment Library
3.4 Bringing it All Together
4. Evolve
Create Alignment
Measure & Monitor
improve Relentlessly
Reinvent Yourself Constantly
Taobao: Reinventing (E-)Commerce
Glossary
Core Team
Prereaders
Bios
Index
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