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Index
Copyright
Contents
About the Author
1. Getting Started
Finding Clients
Print Ads, Media Ads, and Web Sites
The Slide Show Consultation
Products Offered
Booking a Prepaid Session
Preselling from a Price List
Pricing à la Carte versus Packages
2. Preparing for the Session
Studio Session
Music
On Location at Her Home
The E-Touch Makeup Line
3. The Psychology of the Woman
The Studio Atmosphere
The Relaxed Session
Wedding/Bridal Boudoir Sessions
Pregnancy Boudoir Sessions
4. Equipment and Lighting
Camera and Lenses
Lighting Equipment
General Equipment
Studio Lighting Styles
Old Hollywood Lighting
Indoor Lighting
Ambient Window Lighting
Outdoor Lighting
Outdoor Sets
Bringing the Outdoors Inside
5. Posing Women of All Ages
Posing the Thin, Small-Framed Woman
Posing the Full-Figured Woman
The Lingerie Session
The Seminude Session
6. Backdrops and Props
7. After the Session
Her Personal Slide Show Presentation
Making a Top-Dollar Sale
8. Postproduction
Retouching on a Younger Woman
Retouching and Light Face-Lifts on the Mature Woman
Tactful Enhancements and Reductions
Advances in Technology
Software
Labs, Printers, and Scanners
9. Employees
Employee Handbook
About the Company
Our Studios
Our Philosophy
Our Mission Statement
Employee Information
Equal Opportunity Statement
Employee Records
Probationary Periods for New Employees
Evaluations
Raises
Promotions
Employee Status
Full-Time Regular Employee
Part Time Regular Employee
Temporary Employee/Intern
Termination of Employment
Resignation
Reasons for Termination
Scheduling and Pay
Schedule
Time Sheets
Lunch Periods
Attendence and Tardiness
Reporting Absences
Unavoidable Lateness
Payday
Payroll Deductions
Overtime
Bad Weather Closing
Employee Benefits
Hospitalization
Bereavement Pay
Holiday Pay
Vacation Pay
Leave of Absence
Professional Development
Employee Discounts
Company Parties and Events
Company Regulations
Code of Conduct
Confidentiality
Personal Calls and Mail
Employee Parking
Safety Regulations
Moonlighting
Studio Image
Representing the Company
Housekeeping
Dress Code
Communication
Bulletin Board
Grievances
Making Suggestions
Using Company Equipment
Acknowledgment Form
10. Special Events
The Celebration of the Woman Campaign
11. Case Studies
12. Conclusion
Appendix A: Sample Press Release
Appendix B: Follow-Up Press Release
Appendix C: On-Hold Script for Glamour Event
Appendix D: Letter to Models
Appendix E: On-Location Checklist
Appendix F: Vendors and Suppliers
Index
Other Books from Amherst Media
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