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Index
Cover
Frontmatter
1. The Scrum Culture
1. Why a Scrum Culture Is Important
2. Organizational Culture Models
3. Cultural Characteristics of Scrum
4. Primary Research: The Nature of Scrum Survey
5. Conclusions
2. The Theory of Introducing Scrum
6. Different Shapes of Scrum in the Enterprise
7. Different Starting Points
8. Considerations for Scrum Introductions
9. Scrum Introduction Overview
3. The Practical Application of Kotter’s Principles
10. Creating a Sense of Urgency
11. The Guiding Coalition
12. Vision and Strategy
13. Communicating the Change Vision
14. Empower Your Employees on a Broad Basis
15. Generate Quick Wins
16. Consolidate Gains and Initiate Further Change
17. Anchor New Approaches into the Corporate Culture
18. Introducing Scrum into Large Teams
4. Case Study
19. Introducing Scrum
20. Get Started!
5. Additional Information
21. Appendix 1: Why John Kotter’s Model Was Chosen
22. Appendix 2: Research Details
23. Appendix 3: A Brief Scrum Overview
24. Appendix 4: Methods
Backmatter
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