Social Media for Business by Coles, Linda -- Read -- Imperial Library of Trantor

Index

Cover Title page Copyright Dedication Foreword About the author Acknowledgements Introduction

Who should read this book? What will I learn?

Opening story Chapter 1: Social media — policy, plan and profitability

Do I need social media? Digital marketing and social influence Spoilt for choice How will social media grow your business? Your details are not safe online ... or are they? What if it goes wrong? Let’s start networking and making connections Getting an effective social media plan together Forming the social media team Getting a content plan Monitoring your social media profitability

Chapter 2: Facebook

Using Facebook for marketing Setting up your business page Back to your content plan

Chapter 3: LinkedIn

Your personal profile Recommendations Update your status Using Publisher Adding your connections Networking with LinkedIn Setting up your company page Using InMail Advertising on LinkedIn

Chapter 4: Twitter

What is Twitter? Setting up your account Finding followers and who to follow Get tweeting Listen out for your brand

Chapter 5: YouTube

Why create a video? Making your video Setting up your YouTube channel and uploading your video Promoting your video Subscribing to other channels

Chapter 6: Instagram

What is Instagram? Using Instagram in your business Instagram tools Instagram videos Getting followers on Instagram Instagram ads What’s popular on Instagram? Instagram success stories

Chapter 7: Pinterest

Online scrapbooking made simple Setting up your Pinterest page Pinning

Chapter 8: Snapchat

Why are B2B businesses using Snapchat? Growing your audience on Snapchat 5 strategies to increase audience engagement Useful Snapchat perks for B2B businesses How to measure the effectiveness of your B2B Snapchat channel

Chapter 9: Online etiquette

You are what you share Making connections with LinkedIn Applying good manners online

Chapter 10: Email marketing

What is email marketing? Build a list Design Testing Database Sending Lifecycle emails

Chapter 11: Podcasting

What is a podcast? Don’t be scared! Getting started

Chapter 12: Google+

Advantages of Google+ Who should have a Google+ page? Creating a Google+ page The internal pages Other functions

Chapter 13: Making your website work

What is SEO? Why does my website need SEO? Get the most out of your website Link building Google search console (previously known as Webmaster Tools) Extra URLs Natural or clean URLs Grow your site

Chapter 14: Staying safe

Security for your business accounts

Chapter 15: Promoting yourself and getting results

Promote your social media efforts Is your online message the same as your offline message?

Wrap Appendix: Daisy’s social media plan Index EULA