The Power of Co-Creation · Build It with Them to Boost Growth, Productivity, and Profits by Ramaswamy, Venkat -- Read -- Imperial Library of Trantor

Index

Contents PART ONE VALUE CO-CREATION

Chapter 1 Becoming a Co-Creative Enterprise

Nike as a Co-Creative Enterprise Enterprise Transformation at Starbucks Build It With Them

Chapter 2 The Co-Creation Principle

Live Meetings at Club Tourism Engaging Customers at Dell Changing the Retail Experience at Apple Stores LEGO’s Physical and Digital Experiences Apple iPhone as a Mobile Engagement Platform Transforming Call Centers at Nestlé and Nokia Using Private Community Spaces for GlaxoSmithKline Alli Leveraging Public Community Spaces at HUL, SAP, and Intuit

Chapter 3 Innovation Co-Creation

Customers as Chief Designers at Camiseteria Opening Up Product Development at Wacoal Innovation Without Walls at Orange Tapping into Talent from All Over at Mozilla and InnoCentive Apple Inside IT as Enabling Innovation Co-Creation at Infosys Generating New Business Opportunities at IBM and Shell

Chapter 4 Engaging People Among Business Networks

Chapter 5 Building Social Ecosystems

Deepening Economic Development at ITC e-Choupal Engaging Micro-Entrepreneurs at BEME Generating Environmental and Social Impact at ABB Empowering the Nonprofit Citizen Sector at Ashoka

Chapter 6 Designing Engagement Platforms

Expanding the Space of Experiences Expanding the Scope and Scale of Interactions Expanding Platform Linkages Expanding Stakeholder Relationships in the Ecosystem The New Frontier of Co-Creative Design

PART TWO MANAGEMENT CO-CREATION

Chapter 7 Transforming the Enterprise Through Co-Creation

Chapter 8 Leading the Co-Creative Enterprise

Management Makeover at Cisco Enterprise 3.0 Organizational Design Around Employee Experiences at HCL Co-Creating Employee Experiences The Challenge of Growth at ERM Setting the Direction for Growth Co-Creating Individual Scorecards

Chapter 9 Going Beyond Processes to Co-Creative Engagement

Instituting Co-Creative New Product Management at Predica A Complex Set of Characters in the Product Development Story The View from the Product Manager’s Bridge The View from the Branch Advisor’s Bridge Winning the Hearts of Branch Advisors Customers Get Involved Co-Creating the Design with All Actors in the System A Better Experience for All and Success in the Market The New Frontier of Co-Creative Operations

Chapter 10 Opening Up Strategy

Co-Creating Strategy at Kaiser Strategy as a Co-Creative Discovery Process

Chapter 11 Co-Creating Institutional Change

Co-Creating Philanthropic and Civic Change at Caja Navarra The “Seoul” of Citizen Engagement in Policy Making Agenda 2020 in Rio Grande do Sul Balancing the Invisible Hand with the Visible at SEBI Toward a Co-Creative Economy

Epilogue: A Co-Creation Manifesto Acknowledgments Notes Index About the Authors