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Index
Cover Page
Title Page
Copyright Page
Contents
Introduction
Chapter 1: The Origins of B2B
Chapter 2: New Leaders Emerge
Chapter 3: It’s the Outcome!
Chapter 4: B4B
Chapter 5: Connectedness and the Tower of Power
Chapter 6: Capabilities-Led Transformation
Chapter 7: Pivot 1: Land + Expand Selling
Chapter 8: Pivot 2: Adoption Services
Chapter 9: Pivot 3: The Data Handshake
Chapter 10: Crossing the Line
Epilogue
Endnotes
Index
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