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Index
Cover
Frontmatter
1. Introduction to E-Commerce and E-Marketplaces
Part Frontmatter
1. Overview of Electronic Commerce
2. E-Commerce: Mechanisms, Platforms, and Tools
2. E-Commerce Applications
Part Frontmatter
3. Retailing in Electronic Commerce: Products and Services
4. Business-to-Business E-Commerce
5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
3. Emerging EC Delivery Platforms
Part Frontmatter
6. Mobile Commerce and Ubiquitous Computing
7. Social Commerce: Foundations, Social Marketing, and Advertising
8. Social Enterprise and Other Social Commerce Topics
4. EC Support Services
Part Frontmatter
9. Marketing and Advertising in E-Commerce
10. E-Commerce Security and Fraud Issues and Protections
11. Electronic Commerce Payment Systems
12. Order Fulfillment Along the Supply Chain
5. E-Commerce Strategy and Implementation
Part Frontmatter
13. EC Strategy, Globalization, and SMEs
14. Implementing EC Systems: From Justification to Successful Performance
15. E-Commerce: Regulatory, Ethical, and Social Environments
16. Launching a Successful Online Business and EC Projects
Backmatter
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