B0081j0jo4 Ebok by Aubrey, Sarah B. -- Read -- Imperial Library of Trantor

Index

PREFACE INTRODUCTION

1 Build a Plan Components of a Business Plan Altering Your Business Plan Profile: Sweeter Song Farm CSA 2 Test the Waters Choosing Your Research Methodology Questionnaire Development Administering the Questionnaire Profile: Leelanau Natural Beef 3 Get the Money Financing Options Simple Financial Statements Profile: Evans Orchard and Cider Mill, LLC 4 Choose Your Business Type Professional Financial and Legal Advisors Business Entity Types Profile: Chaney’s Dairy Barn 5 Follow the Rules Make the Rules Work for You Common Practices and Where to Find Information Food Safety Profile: WaxinkMoon Artisan Goat Cheese 6 Protect Your Assets Selecting Liability Insurance Insurance Recommendations and Limits Other Ways You’re Covered Profile: Tulmeadow Farm Store, Inc 7 Price Your Products Setting Your Prices Wholesale versus Retail Comparative Prices Pricing for Breakeven Money Collection Options Profile: Lee Farms, LLC 8 Select Your Selling Venues Types of Selling Venues Profile: Homestead Growers, Inc 9 Spread the Word Creating a Marketing Plan Effective Branding Other Brand-Building Ideas Profile: Huber’s Orchard and Winery 10 Reflect and Revise Years Two through Five Profile: Chileno Valley Ranch EPILOGUE

APPENDIXES A: Business Plan B: Sample Market Research Questionnaire C: Simple Advertising and Marketing Budget for New Business D: Press Release/Customer Correspondence E: Sample Venture Capital Agreement F: Profit and Loss Statement G: Cash Flow Comparison H: Resources Index

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