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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Acknowledgments
Introduction
Chapter 1 - Deciding to Start a Record Label
Why Start Your Own Label?
The Upside of Starting Your Own Label
The Downside of Starting Your Own Label
Chapter 2 - Setting Up Your Record Label
Setting Goals and Strategies
Registering Your Company
Developing Your Business
Choosing a Company Name and Logo
Taking Your Business Seriously
Chapter 3 - Road Warriors Successful Indie Labels
Glassnote Entertainment: Daniel Glass, Founder
Cabin 24 Records: Ingrid Michaelson, Founder, Recording Artist
Everfine Records: Dave Roberge, President
Ace Fu Records: Eric Speck, Founder
Deep Elm Records: John Szuch, Founder
Push Play: CJ Baran, Lead Singer, and Sue Baran, Manager
Red Geetar Records: Juni Fisher, Founder
Bad Dog Records: Jonatha Brooke, Owner/Recording Artist
Victory Records: Tony Brummel, President
New West Records: Jay Woods, Senior Vice President and General Manager
Definitive Jux Records: El-P, Co-owner, Recording Artist
Rich Hardesty, Recording Artist
Redemption Records: Ryan Kuper, Owner
Festival Five Records: Dan Zanes, Recording Artist, Owner
MC Records: Mark Carpentieri, President/Owner
Saddle Creek Records: Robb Nansel, Owner
Trout Records: Trout Fishing in America
Chapter 4 - Financing Your Business
Getting Money from Outside Sources
Affiliating with a Larger Label
Record Label Cooperatives
Chapter 5 - The Nuts and Bolts of Keeping Your Label Solvent
Learn Da Biz
Develop Your Own Infrastructure
Planning to Market
Money Matters
Record Keeping
Preparing for Street Date
Branding Your Label and Artists
Monitoring Product
Chapter 6 - Getting Your Legal Affairs in Order
Choosing an Attorney
Business Affairs Department
Artist Agreements
Chapter 7 - Copyright and Publishing Decisions
Copyright Protection
Copyright Infringement = Stealing
Understanding Publishing
Chapter 8 - Signing Artists to Your Label
What to Look for in an Artist
Checking Your Artist’s Attitude
Where to Find Artists
Signing Someone under Eighteen
Advances
Chapter 9 - Creating Your Product
Choosing the First Release
Choosing a Recording Studio
Choosing a Recording Team
In the Studio
Home Recording
Chapter 10 - The Manufacturing Process
Getting Started
Mastering
Packaging
The Manufacturer
Chapter 11 - How Record Distributors Operate
Do You Need Physical Distribution?
How Distributors Operate
Independent Distributors
One-Stops
What Distributors Look For
Chapter 12 - Creating a Marketing Plan
Creating Your Foundation
Networking
Marketing and Promotion Options
Planning a Marketing Strategy
Chapter 13 - Getting Product into Stores
Getting into Stores
Getting Started with a Distributor
Working with Your Distributor
Getting Paid
Chapter 14 - The International Market
Breaking Down the Overseas Markets
Getting Distribution in International Markets
Overseas Royalties
Licensing to Other Labels
International Conferences
Chapter 15 - Marketing and Promoting Outside the Box
Finding Alternative Markets
Alternative Venues
Record Release Parties
Free Music
Word of Mouth
Licensing Music for Use in Media
Just Darn Creative
Chapter 16 - Getting Publicity for Your Product
Hiring a Music Publicist
Putting Together an Effective Press Kit
Compiling a Good Media List
Opportunities for Media Coverage
Approaching the Media
Following Up
Advertising
Chapter 17 - Getting Radio Play
Commercial Radio
Noncommercial Radio
Radio Publications
Creating a Plan of Attack
Chapter 18 - Getting Retail and Club Promotion
Working Retail Stores
Merchandising
Dance Clubs
Live Performances
Chapter 19 - Joining the Digital Revolution
The Worldwide Electronic Marketplace
Getting Your Own Website
Online Media Support
Chapter 20 - Digital Income Streams
Leveling the Playing Field
Protecting Your Rights Online
Selling Digital Downloads
Online Music Licensing Opportunities
Mobile Promotions
Chapter 21 - Effective Digital Marketing
Creating an Online Presence
Social Networking
Promoting Your Videos
Blogs and Podcasts
Internet Radio
Chapter 22 - Some Advice from the Pros
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