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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Epigraph
Introduction
ONE - I Will, I Won’t, I Want: What Willpower Is, and Why It Matters
TWO - The Willpower Instinct: Your Body Was Born to Resist Cheesecake
THREE - Too Tired to Resist: Why Self-Control Is Like a Muscle
FOUR - License to Sin: Why Being Good Gives Us Permission to Be Bad
FIVE - The Brain’s Big Lie: Why We Mistake Wanting for Happiness
SIX - What the Hell: How Feeling Bad Leads to Giving In
SEVEN - Putting the Future on Sale: The Economics of Instant Gratification
EIGHT - Infected! Why Willpower Is Contagious
NINE - Don’t Read This Chapter: The Limits of “I Won’t” Power
TEN - Final Thoughts
Acknowledgements
NOTES
INDEX
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