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Index
Front Matter
Cover Page
Halftitle Page
Books by Elliot Aronson
Title Page
Copyright Page
Dedication
Contents
The Story of This Book
Acknowledgments
The Social Animal
1 What Is Social Psychology?
Defining Social Psychology
People Who Do Crazy Things Are Not Necessarily Crazy
2 Social Cognition
Evolution and the Biased Brain
Evolution and the Social Brain
The Central Social Motives
Perceiving and Explaining Our Social Worlds
The Effects of Context on Social Judgments
Navigating Our Social Worlds: Heuristics and Memories
Mental Time Travel: Biases in Predicting the Future and Recalling the Past
Living with the Cognitive Miser Within
3 Self-Justification
The Theory of Cognitive Dissonance
Dissonance Reduction and Irrational Behavior
Dissonance as a Consequence of Making a Decision
The Importance of Irrevocability
The Psychology of Insufficient Justification
Dissonance, the Self-Concept, and Self-Esteem
The Justification of Effort
The Justification of Cruelty
The Psychology of Inevitability
Practical Applications of Dissonance Theory
Dissonance on the World Stage
Living with the Rationalizer Within
4 Conformity
What Is Conformity?
Factors That Increase or Decrease Conformity
Social Norms
The Uninvolved Bystander as Conformist
Pluralistic Ignorance
Levels of Conformity
Obedience as a Form of Compliance
Countering Conformity
5 Mass Communication, Propaganda, and Persuasion
Effects of the Modern Media Landscape
Persuasion
Effectiveness of Media Appeals
Education, Propaganda, or Fake News?
Two Major Routes to Persuasion
The Source of the Communication
The Nature of the Communication
Characteristics of the Audience
Resisting Propaganda and Persuasion
6 Human Aggression
Aggression in Nonhuman Animals
Culture and Aggression
Gender and Aggression
Catharsis — Does It Work?
Causes of Aggression
Social Learning and Aggression
Violence and the Mass Media
The Elements of Aggression: The Case of Sexual Assault
Toward the Reduction of Violence
Final Thoughts on the Nature of Human Nature
7 Prejudice
What Is Prejudice?
The Cognitive Component of Prejudice: Stereotypes
The Emotional Component of Prejudice: Gut Feelings and Hatreds
The Behavioral Component of Prejudice: Discrimination
Identifying Unconscious Prejudices
Causes of Prejudice
Stereotypes and Attributions
Reducing Prejudice Through Contact and Familiarity
Reducing Prejudice Through Cooperation and Interdependence
The Challenge of Diversity
8 Liking, Loving, and Connecting
Liking: What Attracts Us to Others — and Gets Them to Like Us?
The Effects of Praise and Favors
The Gain-Loss Theory of Attraction
Communal and Exchange Relationships
Love: What Is It and How Does It Happen?
Intimacy, Authenticity, and Communication
9 Social Psychology as a Science
What Is the Scientific Method?
From Speculation to Experimentation
The Importance of Random Assignment
The Challenge of Experimentation in Social Psychology
Replication Problems
Ethical Problems
What If Our Discoveries Are Misused?
Back Matter
Glossary
Notes
Name Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Z
Subject Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Back Cover
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