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Index
Front Matter
Cover Page Halftitle Page Books by Elliot Aronson Title Page Copyright Page Dedication Contents The Story of This Book Acknowledgments The Social Animal
1 What Is Social Psychology?
Defining Social Psychology People Who Do Crazy Things Are Not Necessarily Crazy
2 Social Cognition
Evolution and the Biased Brain Evolution and the Social Brain The Central Social Motives Perceiving and Explaining Our Social Worlds The Effects of Context on Social Judgments Navigating Our Social Worlds: Heuristics and Memories Mental Time Travel: Biases in Predicting the Future and Recalling the Past Living with the Cognitive Miser Within
3 Self-Justification
The Theory of Cognitive Dissonance Dissonance Reduction and Irrational Behavior Dissonance as a Consequence of Making a Decision The Importance of Irrevocability The Psychology of Insufficient Justification Dissonance, the Self-Concept, and Self-Esteem The Justification of Effort The Justification of Cruelty The Psychology of Inevitability Practical Applications of Dissonance Theory Dissonance on the World Stage Living with the Rationalizer Within
4 Conformity
What Is Conformity? Factors That Increase or Decrease Conformity Social Norms The Uninvolved Bystander as Conformist Pluralistic Ignorance Levels of Conformity Obedience as a Form of Compliance Countering Conformity
5 Mass Communication, Propaganda, and Persuasion
Effects of the Modern Media Landscape Persuasion Effectiveness of Media Appeals Education, Propaganda, or Fake News? Two Major Routes to Persuasion The Source of the Communication The Nature of the Communication Characteristics of the Audience Resisting Propaganda and Persuasion
6 Human Aggression
Aggression in Nonhuman Animals Culture and Aggression Gender and Aggression Catharsis — Does It Work? Causes of Aggression Social Learning and Aggression Violence and the Mass Media The Elements of Aggression: The Case of Sexual Assault Toward the Reduction of Violence Final Thoughts on the Nature of Human Nature
7 Prejudice
What Is Prejudice? The Cognitive Component of Prejudice: Stereotypes The Emotional Component of Prejudice: Gut Feelings and Hatreds The Behavioral Component of Prejudice: Discrimination Identifying Unconscious Prejudices Causes of Prejudice Stereotypes and Attributions Reducing Prejudice Through Contact and Familiarity Reducing Prejudice Through Cooperation and Interdependence The Challenge of Diversity
8 Liking, Loving, and Connecting
Liking: What Attracts Us to Others — and Gets Them to Like Us? The Effects of Praise and Favors The Gain-Loss Theory of Attraction Communal and Exchange Relationships Love: What Is It and How Does It Happen? Intimacy, Authenticity, and Communication
9 Social Psychology as a Science
What Is the Scientific Method? From Speculation to Experimentation The Importance of Random Assignment The Challenge of Experimentation in Social Psychology Replication Problems Ethical Problems What If Our Discoveries Are Misused?
Back Matter
Glossary Notes Name Index
A B C D E F G H I J K L M N O P Q R S T U V W Z
Subject Index
A B C D E F G H I J K L M N O P Q R S T U V W Y
Back Cover
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