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Index
SEO FITNESS WORKBOOK:
Table of Contents
Introduction
Meet the Author
Why This Book is Different
Who This Book is for
The Seven Steps to SEO Fitness
Online Materials
Free SEO Dashboard – Stay up to date!
Copyright and Disclaimer
Acknowledgements
Attitude
Francie Baltazar-Schwartz and Attitude is Everything
Identify “Can Do” VS “Can’t Do” People
Learn to Measure
Deliverable: Inventory Your Team & Get Ready
Goals
Define Your Business Value Proposition
Identify Your Target Customers by Segment
Establish Marketing Goals
Deliverable: a Goals Worksheet
Basics
Understand that SEO Parallels Getting a Job
“On Page” SEO
“Off Page” SEO
Set Landing Page Goals
Keywords
Brainstorm Your Keywords
Reverse Engineer Competitors’ Keywords
Use Google Tricks to Identify Possible Keywords
Use the AdWords Keyword Planner
Deliverable: a Keyword Brainstorm Document
Keyword Worksheet
Create Your Keyword Worksheet
Deliverable: Your Keyword Worksheet
Measure Your Google Rank vs. Keywords
Deliverable: Rank Measurements on Your Keyword Worksheet
Page Tags
Understand Page Tags and SEO
Weave Keywords into Page Tags
Deliverable: an Individual Page Tag Audit
Leverage Keyword Density for SEO
Set up Your Home Page
Deliverable: Home Page Page Tag Audit
Website Structure
Define SEO Landing Pages
Deliverable: a Landing Page Inventory
Use Keyword Heavy URLs over Parameter URLs
Leverage the Home Page for One Click Links
Deliverable: a Website Structure Audit
Create Google Friendly Files
Deliverable: Google Friendly Files Checklist
SEO Audit
Deliverable: a Keyword Audit
Deliverable: a Page Tag Audit
Deliverable: a Home Page Audit
Deliverable: a Website Structure Audit
Content SEO
Identify Keyword Themes
Create a Content Map
Deliverable: a Content Marketing Plan
Press Releases
Make a Press Release Calendar
Upload Your SEO-Friendly Press Releases
Leverage Free Press Release Syndication Services
Deliverables: Press Release Calendar and Your First Press Release
Blogging
Make a Blog Calendar
Set Up Your Blog for Best SEO
Write SEO-friendly Blog Posts
Deliverables: Blog Calendar and Your First Blog Post
Links
Define Your Link Objectives
Solicit the Easy Links First
Identify Directory, Blog, and Other Link Targets
Reverse Engineer Competitors’ Links
Create Link Bait
Deliverable: A Link Building Plan
Social Media
Understand Social Media SEO
Get Social Mentions!
Set up Robust Social Profiles
Get Google+: Google’s Favored Social Network
Deliverable: A Social Media SEO Plan including Google+
Local SEO
Understand Local Search Opportunities
Cross-link Your Website to Your Local Social Media
Create a Review Marketing Strategy
Deliverable: A Local SEO Plan
Metrics
Define Your Metrics Goals
Measure Your SERP Rank and PageRank
Use Google Analytics Basic Features
Use Advanced Features in Google Analytics
Deliverable: Google Analytics Worksheet
Deploy Circular Analytics for Improved SEO
Learning
Download the Free Companion SEO Toolbook
Use the Worksheets, Resources, and Quizzes
Bookmark and Read SEO Media Resources
About The Author
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