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Imperial Library
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Index
Contents
Title Page
Praise
Dedication
Foreword
Introduction
PART ONE – STRATEGY
Step 1 – Choosing Your Company Name and Registering Your Business
Step 2 – Logo Design, Branding and Colour Schemes
Step 3 – Accounting and Bookkeeping
Step 4 – Business Planning
Step 5 – A Website without a Business Model or Strategy
Step 6 – Aims, Objectives and Goal Setting
Step 7 – Proposals and Deadlines
Step 8 – Creating a Scalable Online Business
Step 9 – Marketing Strategy
Step 10 – Strategy for Change
PART TWO – WEBSITE
Step 1 – How to Find Great Web Design Agency
Step 2 – Be Realistic about your Feature Set
Step 3 – How Much Does a Website Cost?
Step 4 – Bespoke Design vs Great Themes / Templates
Step 5 – Don’t Mention WordPress during the Pitch
Step 6 – Finding Inspiration in Other Websites
Step 7 – I Thought You Would Write My Content For Me
Step 8 – Setting Customer Expectations Post Launch
Step 9 – What Happens If My Web Designer Gets Hit By A Bus?
Step 10 – Launching Your Website
PART THREE – SITE LAUNCH CHECKLIST
PART FOUR – REVIEW
Step 1 – Why Review Your Own Website?
Step 2 – What Are We Testing For?
Step 3 – The Seven Best Tools for Auditing Your Website for FREE
Step 4 – Google Analytics
PART FIVE – SOCIAL MEDIA
Introduction to Social Media
Step 1 – Facebook
Step 2 – Twitter
Step 3 – Google+
Step 4 – LinkedIn
Step 5 – Content Strategy
Step 6 – Scheduling and Automation Strategy
Step 7 – Sprout Social
Step 8 – Hootsuite
Step 9 – Buffer
Step 10 – Klout
Closing Thoughts
Resources
Reading List
About the Author
Copyright
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