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Imperial Library
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Index
Contents Title Page Praise Dedication Foreword Introduction PART ONE – STRATEGY Step 1 – Choosing Your Company Name and Registering Your Business Step 2 – Logo Design, Branding and Colour Schemes Step 3 – Accounting and Bookkeeping Step 4 – Business Planning Step 5 – A Website without a Business Model or Strategy Step 6 – Aims, Objectives and Goal Setting Step 7 – Proposals and Deadlines Step 8 – Creating a Scalable Online Business Step 9 – Marketing Strategy Step 10 – Strategy for Change PART TWO – WEBSITE Step 1 – How to Find Great Web Design Agency Step 2 – Be Realistic about your Feature Set Step 3 – How Much Does a Website Cost? Step 4 – Bespoke Design vs Great Themes / Templates Step 5 – Don’t Mention WordPress during the Pitch Step 6 – Finding Inspiration in Other Websites Step 7 – I Thought You Would Write My Content For Me Step 8 – Setting Customer Expectations Post Launch Step 9 – What Happens If My Web Designer Gets Hit By A Bus? Step 10 – Launching Your Website PART THREE – SITE LAUNCH CHECKLIST PART FOUR – REVIEW Step 1 – Why Review Your Own Website? Step 2 – What Are We Testing For? Step 3 – The Seven Best Tools for Auditing Your Website for FREE Step 4 – Google Analytics PART FIVE – SOCIAL MEDIA Introduction to Social Media Step 1 – Facebook Step 2 – Twitter Step 3 – Google+ Step 4 – LinkedIn Step 5 – Content Strategy Step 6 – Scheduling and Automation Strategy Step 7 – Sprout Social Step 8 – Hootsuite Step 9 – Buffer Step 10 – Klout Closing Thoughts Resources Reading List About the Author Copyright
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