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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction Welcome to the strategy room
You are not alone
The villain is the social side of strategy
Where is the outside view?
Making big moves happen
The journey ahead of us
Chapter 1 Games in the strategy room—and why people play them
The social side of strategy, in action
The dreaded hockey stick
Can we handle the truth?
Playing the inside game
Send in the guru
The wrong problem for human brains
The biased mind
Now . . . add social dynamics to the mix
When the inside view remains unchecked
Chapter 2 Opening the windows of your strategy room
The right yardstick
Your business lives on a Power Curve
What we see on the map
Why you are where you are
A fresh perspective with the outside view
Chapter 3 Hockey stick dreams, hairy back realities
The rise of the hairy back
Getting to yes
A haircut from finance
Bold forecasts
Timid plans
Corporate peanut butter
Shooting for the known
Real hockey sticks
Chapter 4 What are the odds?
The knowable probability of success
Flight paths of the upwardly mobile
A tale of three companies
Where are the odds in the strategy room?
The push for certainty
You are your numbers
Chapter 5 How to find the real hockey stick
What’s different this time?
Check the facts
The odds that matter: Yours
The 10 variables that make the difference
Endowment
Trends
Moves
It all matters
The mobility dashboard
Know the odds
Is that all?
Chapter 6 The writing is on the wall
A very different conversation about strategy
Tennis or badminton?
Industries are escalators
Change your industry or change industries
Consider changing locations, too
Go micro
The need for privileged insights
Acting on the writing on the wall
The four stages of a disruptive trend
Stage one: Signals amid the noise
Stage two: Change takes hold
Stage three: The inevitable transformation
The hardest stage
Stage four: Adapting to the new normal
Chapter 7 Making the right (big) moves
Big moves are essential
Corning’s story
Programmatic M&A and divestitures
Active resource re-allocation
To re-allocate, you have to de-allocate
Strong capital programs
Caution on capex
Distinctive productivity improvement
Running fast and getting nowhere
Differentiation improvement
Are you playing to your advantage?
Big moves make for good strategy
Chapter 8 Eight shifts to unlock strategy
From annual planning . . . to strategy as a journey
From getting to “yes” . . . to debating real alternatives
From peanut butter . . . to picking your 1-in-10s
From approving budgets . . . to making big moves
From budget inertia . . . to liquid resources
From sandbagging . . . to open risk portfolios
From “you are your numbers” . . . to a holistic performance view
From long-range planning . . . to forcing the first step
The package deal
Epilogue New life in the strategy room
Acknowledgments
Appendix
About our sample and method
A note on economic profit and total returns to shareholders
How the odds look different from the top or bottom
Life at the top
Life at the bottom
Notes
Index
WILEY END USER LICENSE AGREEMENT
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