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Index
colophon Acknowledgements
Crowd-funding Humana sponsoring Emotional support
Introduction
Preface The focus of this book Who is this book for?
Fashion today
Dilemmas and challenges In need of change Taking responsibility
Changes
Consumer Resources Cooperation
Stakeholders’ Map
Brand X Material Producers Fashion Brand Transport agencies Clothing producers Marketing Labelling and price tags Selling partners Packaging Consumers Clothing maintenance Disposal and reuse Recycling
Paradigm shift in Fashion
Contribution Design Service Design Principles Physical Needs Psychological Needs
New Design System
Step one – Explore Step two — Visualize Step three — Reflect Step four — Create Step five — Communicate
New investments 
and savings
Retailer as a platform
Future Vision
A contributing fashion industry
Names
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