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Index
Cover
Other Books by David Hutchens
Title Page
Copyright
Dedication
Introduction: Dispatches from a World of Stories
Scene I: A Small Club in Nashville, Tennessee
Scene II: A Cave in the South of France, 1994
Scene III: A Conference Room Somewhere in Paris
It All Began with a Sheep
What's Inside
Stepping into the Stream
9 Muse Story Recipes
Branding Recipes
Team Building/Relationship Building Recipes
Leadership, Strategy, and Change Management Recipes
Organizational Development Recipes
Part I: Fundamentals
Chapter 1: The Four Core Stories
Identity Stories
Vision Stories
Values Stories
Stories of Change and Learning
What Are Your Core Stories?
Three More Cores!
Where Do I Go Next?
Chapter 2: Host a Story Circle
Decide How You Will Frame It
Find or Create a Third Space
Decide Who Needs to Be There
Set Ground Rules
Put Participants in Groups
Begin the Session and Manage the Time
Your Role as Host
Ready to Get Started?
Where Do I Go from Here?
Chapter 3: Story Prompts
First, Some Don'ts
Plant the Suggestion
“Tell Me about a Time …”
Story Buckets
Extreme Prompts
Emotional Prompts
Aspirational Prompts
Go Wide Open
Go for the Heart
Stories Beget Stories
Where Do I Go from Here?
Chapter 4: Capturing Fire
Your turn: First, Pick a Story to Work On
Clarify Your Intent
Your turn: What Is Your Intent?
Connect Your Story to Universal Plots
Your turn: Choose a Plot Archetype
Other Story Structures: FWA
Declare Your Intent
Other Tips and Techniques for Better Stories
Technique 1: Throw 'Em Right into the Action
Technique 2: Add Emotion (“The King and the Queen”)
Technique 3: Add Sensory and Motion Information
Technique 4: The “MacGuffin,” or Gleaming Detail
Technique 5: Play with the Timeline
Technique 6: Make It Shorter!
Your turn: Provide Some Final Polish to Your Story
Bringing It All Together: Geoff's Story
Where Do I Go from Here?
Part II: Branching Out
Chapter 5: Twice-Told Stories
Explain the Process to Your Story Circles
Begin the Story Circles
Close the Story Circle Experience and Select One Story to Retell
Create the Story Theater and Begin!
The Critical Epilogue: Name the Bigger Story
Modifying the Exercise for Different-Sized Groups
Capture It Visually!
Another Delivery Option
Where Do I Go from Here?
Chapter 6: Summoning the Muse (Story Listening and Sense Making)
Meaninglistening and Storymaking with Your Team's Stories
Roll the Dice!
Listen Better
Taking It Deeper: A Geography of Meaning
Option: Use the Archetype Cards
The Power of the Spontaneous Invitation
Meaning Making and Individual Conversations
“For Lack of a System”: A Story from Lori Silverman
Where Do I Go from Here?
Chapter 7: Story Circle Variations (Riffs, Jams, Jazz Licks, and Sitar Solos)
Visual Story Mining
Stories in Words
The Client Sets the Frame
Invite the Witness
Story Distilling
Audience Carousel
Getting Personal: Stories and Significant Experiences
Show and Tell (“Relics”)
Capture Family Legacies
Chapter 8: Leadership Story Archetypes
The 16 Archetypes of the 9 Muses
Putting the Archetypes to Work
Identify the Frame for Conversation
Present the Archetypes
Place Participants in Groups
Have Participants Each Identify Three Archetypes and Write Them on Sticky Notes or Index Cards
Present Your Cards
Analyze and Discuss What Just Happened
Taking It into the Future: The Transformational Question
Using Archetypes as a Directed Listening Framework
How to Apply Archetypes to Your Stories
Where Do I Go Next?
Chapter 9: Future Story Spine
Where Did the Story Spine Come From?
Get Ready for This Exercise
Introduce the Story Spine
Start with the Climactic Event: “Until Finally . . .”
Identify a Single Event That the Group Will Focus On
Complete the Story Spine!
Where Do I Go from Here?
Chapter 10: Visual Timeline
Identify the Story You Want to Tell
Establish the Start and End Dates
Draw a Line that Tells the Story!
Reflect for a Moment
Fill in the Story Details
Draw out the Meaning
Applications
Other Options and Ideas
Where Do I Go from Here?
Chapter 11: Fractal Narratives
Let's Start with an Example: Values Stories
Storytelling and Institutional Memory
Other Fractal Story Frameworks
Where Do I Go Next?
Chapter 12: Fractal Narratives and the Hero’s Journey
The Manager of a Thousand Faces
An Introduction to The Hero’s Journey
Introduce the Hero's Journey
Connect Stories to the Stages of the Journey
Option: Ordeal Storytelling and Prophesying Your Ending
Where Do I Go from Here?
Chapter 13: Story Element Extraction
The Classic Version: Working with a Few Stories
Going Deeper with Story Element Extraction
Distribute the Stories
Collect Ideas
Cluster the Answers
Name the Clusters
Describe the Attributes of the Clusters
Transfer, Group, and Name All the Positive and Challenging Attributes
Assess and Reflect
Chapter 14: Creative Tension Pictures
What's Going On Here
Options for Creative Tension Pictures
The Fast Version: Visuals Speak
Build it, via the Think with Your Hands Methodology
Where Do I Go from Here?
Chapter 15: Strategy Is A Story
A Journey of Heroes
Example: A Strategy Narrative “Message House”
Share the Story
Strategy Is a Storyboard
Option: Cast the 9 Muse Archetypes in Your Storyboard!
Where Do I Go Next?
Chapter 16: Innovation Storyboarding (and Storyboarding Frameworks)
Classic Innovation Storyboarding
The Fast Version
Other Storyboarding Frameworks
An Example: My Creative Process Storyboard
Building the Exercise
Now Begin the Activity
Where Do I Go Next?
Storyboard Your Offering Using Presentation Software
Chapter 17: Step into a Story: Story Field Trips
Identify the Special World
Issue the Call to Adventure
Cross the Threshold
Bring Back the Elixir
The Stories Keep Working on You!
Chapter 18: Digital Storytelling
Comic Book Applications
Movie-Making Applications
Slide Applications
Photo Book and Story book Applications
Image Resources
Appendix
The “Icon Cheat Sheet for Left Brainers”
The 10 Story Types, the Seven Basic Plots, and the 36 Dramatic Situations
Booker's Seven Plots from The Seven Basic Plots
Polti's 36 Dramatic Scenarios
Bibliography
Contributors, Partners, and Friends
About the Author
Connect with David
Index
End User License Agreement
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