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Imperial Library
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Index
Copyright
Introduction
ONE
The Orator and the Entrepreneur
TWO
The Galveston Hothouse
THREE
Success in Chicago
FOUR
Salesmanship in Print
FIVE
Growing Up, Breaking Down
SIX
The Greatest Copywriter
SEVEN
Orange Juice and Raisin Bread
EIGHT
Fighting for Leo Frank
NINE
Into the Tomato Business
TEN
Saving Baseball from Itself
ELEVEN
Venturing into Politics
TWELVE
Electing a President
THIRTEEN
The Damnedest Job in the World
FOURTEEN
A Family Interlude
FIFTEEN
A Defeat and Two Victories
SIXTEEN
Selling the Unmentionable, and More
SEVENTEEN
Retrenching and Reshaping
EIGHTEEN
Selling and Unselling California
NINETEEN
The Downward Spiral
TWENTY
Changing a Life
TWENTY-ONE
Finding Peace
Twenty-Two
The Lasker Legacy
A Note on Sources
Notes
Acknowledgments
About the Authors
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