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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
SECTION I: When Travis Fought Bill
1: Turns Out You Can Fight City Hall
SECTION II: Learning the Language of Politics
2: No One Gives You Anything by Accident
3: Control the Narrative, Control Politics
4: Three Yards and a Cloud of Dust: Press Mainly Comes from Hard Work
5: When Things Go Truly Haywire, Seek Consensus
6: Pick Your Narrative Before Someone Else Does
7: Subtlety Died Long Before Twitter
8: Not Being Qualified for a Job Shouldn’t Stop You
9: People Want to Be Led
10: It’s All Fun and Games Until Someone Goes to Jail
11: Pick Your Enemies = Win Your Battles (Strangle the Baby in the Crib)
12: In Politics, Perception Is Reality
SECTION III: Creating the Language of Tech and Politics
13: If You’re Really Ambitious, Create Your Own Market
14: When to Beg for Forgiveness
15: Mobilizing Lots of Customers Defeats Conventional Wisdom
16: Thank You, Bill de Blasio
SECTION IV: A New Venture in Venture
17: To Do Big Things, Hire Big Talent (and Pay Them Well)
18: Don’t Confuse Ideology with Politics
19: Make Sure You See It Coming
20: Riding the Sharing Economy to the Oval Office
21: There’s No One Way to Skin a Regulator
22: Uber for Weed
23: Protecting the Brand May Mean Losing the Fight
24: Always Carry Enough Cash
25: Who Needs the Today Show?
SECTION V: Where Do We Go from Here?
26: The Biggest Disruption Fight of Them All
A Quick Guide to Startup Politics
Cast of Characters
Acknowledgments
Index
About the Author
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