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Index
Title Page
Copyright Page
Dedication
Preface
Contents
List of Figures
List of Tables
List of Contributors
Units of Measurement
Part I: History
1. A Brief Economic History of Beer
2. Beer Production, Profits, and Public Authorities in the Renaissance
3. Standards and International Trade Integration: A Historical Review of the German ‘Reinheitsgebot’
4. Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the Eighteenth and Nineteenth Centuries
5. Belgian Beers: Where History Meets Globalization
Part II: Consumption
6. Cold Comfort in Hard Times: Do People Drink More Beer during Recessions?
7. Beer-Drinking Nations: The Determinants of Global Beer Consumption
8. Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry
9. Culture and Beer Preferences
Part III: Industrial Organization
10. Competition Policy towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?
11. Developments in US Merger Policy: The Beer Industry as Lens
12. The Growth of Television and the Decline of Local Beer
13. Determinants of the Concentration in Beer Markets in Germany and the United States: 1950–2005
14. How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry
Part IV: The New Beer Markets
15. Beer Battles in China: The Struggle over the World's Largest Beer Market
16. From Vodka to Baltika: A Perfect Storm in the Russian Beer Market
17. Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market
Part V: Conclusion
18. Beeronomics: The Economics of Beer and Brewing
Index
Footnote
Chapter 1
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 16
Chapter 17
Chapter 18
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