How to Open & Operate a Financially Successful Herb and Herbal Plant Business by Lorette, Kristie -- Read -- Imperial Library of Trantor

Index

Table of Contents Introduction Chapter 1: Which Herbs to Sell

Survey Potential Customers List of Plants to Sell Pots, Plugs, Seeds, and Other Supplies You’ll Need Surviving the Winter and Inventory Concerns Meeting and Beating the Competition

Chapter 2: The Basics of Raising Herbs

Your Herbs’ Growing Environment Organization, Schedule, and Record Keeping

Chapter 3: Training — The Learning Never Stops

Training Herbs in the Kitchen Herb Crafts Medicinal Herbs

Chapter 4: When, Where, What, and Who of Your Business

When: Will Your Business be Full time or Part time? Where: Will You Operate from Home or in a Purchased or Rented Space? What: What Equipment Do You Need? Who: What Type of Staff Do You Need? Application of Federal Law to Employers Creating an Ethical Environment Insurance Insurance Review

Chapter 5: The Legal Scene

Naming Your Business Type of Organization How to Choose Your Type of Business Trademarks Getting Your Licenses in Order Zoning Taxes Professional Help

Chapter 6: The Business Plan

Writing the Business Plan Where to Go for Help

Chapter 7: Financing

Before You Seek Financial Assistance Lending Institutions There is Magic in the SBA Grants Other Ways to Finance a Business Venture Capitalists Angel Investors Joint Ventures

Chapter 8: Marketing

Marketing Needs Differ at Various Stages in the Business Building Your Website Website Design Fundamentals Domain Names Search Engine Optimization — Explained Meta Tag Definition and Implementation Web Design Hardware Requirements Using Social Media and Networking

Chapter 9: Running Daily Operations and Planning for the Future

Keep Good Financial Records Keep Overhead Low Keep Employees Happy

Conclusion Appendix A: Herbs and Their Growing Conditions

Aloe Angelica Astragalus Basil, Sweet Bee Balm Borage Calendula California Poppy Catnip Cayenne Celery Chamomile Chicory Chives Cilantro / Coriander Cinnamon Comfrey Dill Echinacea Elecampane Fennel Feverfew Flax Garlic Ginger Goldenseal Gotu Kola Hops Horseradish Hyssop Lavender, English Lemon Balm Lemon Verbena Lemongrass Licorice Lovage Marshmallow Milk Thistle Mint Motherwort Mullein Nasturtium Nettle Oregano Parsley Red Clover Rosemary Sage Self-Heal Sheep Sorrel Shepherd’s Purse Skullcap St. John’s Wort Stevia Tarragon Thyme Valerian Vervain Witch Hazel Wormwood Yarrow Yerba Mansa

Appendix B: Resources

Government Agencies Books on Herbs, General Business, and Marketing Business References Herb Organizations and Associations and Herb and Farm Magazines Herbal Practitioners Other Magazines and Publications Wholesale Plants and Garden Equipment Greenhouse Designs and Sources

Appendix A: Sample Business Plan

Part 1: Table of Contents Part 2: Executive Summary Part 3: Business Development and Vision Part 4: The Market Part 5: Description of Products and Services Part 6: Organization and Management Part 7: Marketing Strategy Part 8: Financial Analysis

Glossary Bibliography About the Editor

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