The Social Media Starter Kit (Collection) by Reed, Jon -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Contents Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

Publishers’s acknowledgments

About the author Introduction: Traditional marketing doesn’t work: get over it!

The marketing revolution About this book The companion website—www.getuptospeed.biz Get in touch

Part One: Get strategic

Chapter 1. Online marketing 101

What is online marketing? Why online marketing works for business Reaching niche markets online What is social media? Social media myths Core principles of social media Never mind the tech

Chapter 2. Your online marketing plan

Five questions to ask yourself before you start Choosing your tools Effective online marketing Manage the workload Measure success Your one-page marketing plan Take action

Part Two: Get online

Chapter 3. Establish a web presence: How to build a website with no technical knowledge

What is a website? Why a website is essential for business Get up to speed with your website Measure your results Take action

Chapter 4. Boost your search engine rankings: How to increase your visibility on Google

What is search engine marketing? Why search engine marketing works for business Get up to speed with search engine marketing Measure your results Take action

Chapter 5. Engage with email: How to build an email list without annoying people

What is email marketing? Why email marketing works for business Get up to speed with email marketing Manage the workload Measure your results Take action

Part Three: Get creative

Chapter 6. Build a blog: How to build trust, reputation, and traffic

What is a blog? Why blogging works for business Get up to speed with blogging Manage the workload Measure your results Take action

Chapter 7. Podcast for profit: How to attract an audience of loyal listeners

What is a podcast? Why podcasting works for business Get up to speed with podcasting Measure your success Take action

Chapter 8. Lights, camera, action!: How to produce online video on a budget

What is online video? Why online video works for business Get up to speed with online video Manage the workload Measure your results Take action

Chapter 9. Show, don’t tell: How to showcase your business on photo-sharing sites

What is photo sharing? Why does photo sharing work for business? Choosing a photo-sharing site Get up to speed with photo sharing Measure your results Take action

Part Four: Get out there

Chapter 10. Build a community: How to choose and use social networks

What is social networking? Why social networking works for business Top 12 social networking sites Do I need a personal profile? Take action

Chapter 11. Find fans on Facebook: How to harness the world’s largest network

What is Facebook? Why Facebook works for business Get up to speed with Facebook Manage the workload Measure your results Take action

Chapter 12. Create credibility on LinkedIn: How to take your business networking online

What is LinkedIn? Why LinkedIn works for business Get up to speed with LinkedIn Manage the workload Measure your results Take action

Chapter 13. Tap into Twitter: How to use the power of the real-time Web to build a following

What is Twitter? Why does Twitter work for business? Get up to speed with Twitter Manage the workload Measure your results Take action

Chapter 14. Jack into the Matrix: How to make real money in virtual worlds

What are virtual worlds? Why virtual worlds work for business Get up to speed with virtual worlds Manage the workload Measure your results Take action

Chapter 15. Pass it on: How to be discovered on social bookmarking sites

What is social bookmarking? Why social bookmarking works for business Get up to speed with social bookmarking Add social bookmarking buttons to your blog Manage the workload Measure your results Take action

Part Five: Get help

Chapter 16. Do you need a consultant?: How to find someone to help you achieve your vision

Audit your tasks When to hire a social media manager When to hire a virtual assistant When to hire a technical expert Where to find help Manage your outsourced projects Take action

An A–Z of online marketing Index FT Press Footnotes

Chapter 1 Chapter 6 Chapter 8 Chapter 12 Chapter 13 Chapter 15

The Ultimate LinkedIn Checklist For Small and Medium Businesses

Format Your Goals

First Thing’s First: Creating a LinkedIn Profile

Setting Up Your Profile Optimizing Your Profile

How to Craft a Company Page That Highlights Your Business’ Value

Getting Started Choosing the Right Images Your “About” Information—Optimize It for Search!

Optimizing Your Company Page for Search

Company Specialties Company Description Other Places for Search Search Isn’t Everything

Optional: Finding Stellar Talent by Posting to Your Careers Tab

Posting a Job to LinkedIn Premium Career Pages

How to Highlight Your Products, Get LinkedIn Recommendations and Increase Your Social Currency

Your Products Recommendations: The Social Currency of LinkedIn

Learn About Your Customers: LinkedIn Analytics

Follower Insights Page Insights Harnessing the Power of Information

Building a Network of Partners, Vendors, and Potential Leads

Getting Followers the Active Way: Ask! Getting Followers the Passive Way: Tell!

How to Create a Professional Content Strategy to Keep Your Business on the Minds of Your Connections

Sending Your First Status Update Featuring and Targeting Your Status Updates When and How Often? Developing Your Own Content Strategy

Create or Join a LinkedIn Group to Become a Leader in Your Space

Joining an Existing Group Creating Your Own Group Groups Best Practices

Optional: Using LinkedIn Ads for Low-Cost, Targeted Marketing

Creating Your Ads Paying for Your Ads Monitoring Your Ads

Conclusion Appendix: Your Printable LinkedIn Checklist Practical Social Marketing Tips to Make More Money

How to Build a Mobile Website

Understanding the Mobile Landscape The First Step to Building a Mobile Website: Getting Inside the Mind of Your Customer. Building a Mobile Website: Understanding the Options Building a Mobile Website: Step I Building a Mobile Website: Step II Conclusion Endnotes

Practical Social Marketing Tips to Make More Money

Twitter 101: Everything You Need to Know about Twitter Marketing

My Goal for You Twitter Works: Three Companies That Made Money from Twitter Twitter 101: Setting Up Your Account to Attract the Right Followers Your Twitter Lingo Cheat Sheet The Five Things Most Businesses Get Wrong When Starting Out on Twitter Your #1 Key to Twitter Success: A Strategy What Do I Tweet? Creating Your Content Strategy The Science of Social Timing: Scheduling Your Tweets When They’ll Have the Most Impact A Lesson in Finding the Right Accounts to Follow Why Getting More Followers Shouldn’t Be Your Only Twitter Goal (But How to Do It Anyway) Keyword Monitoring to Learn More About Your Customers Than Ever Before Keeping Tabs on the Competition... Without Them Knowing How to Participate in a Hashtag Chat: The Cocktail Party You Don’t Want to Miss Out On How May I Help You? Using Twitter for Customer Service Conclusion An Appendix of Some of the Best (Free) Twitter Tools Out There

Practical Social Marketing Tips to Make More Money

How to Use Social Media Monitoring Tools

The Two Categories of Social Media Monitoring Tools How Many People Does It Take to Manage a Social Media Campaign? Questions to Ask Before You Begin Monitoring What Is Your Marketing Approach? Is it Branding? Or Direct Response? Internal and External Review of Social Media Measuring the Quantitative Side of Your Social Media Campaign Quantitative Monitoring Tools Measuring the Qualitative Side of Your Social Media Campaign Top Five Qualitative Monitoring Tools Calculating the ROI of Your Social Media Campaign Benchmarks for Conversion Rates A Step-by-Step Guide to Setting Up, Launching, and Running a Social Media Monitoring Program

Practical Social Marketing Tips to Make More Money

Unleash the Power of Paid Search

What Is SEM, PPC & CPC? What are the benefits of Paid Search Marketing? Where Do You Start? What are the Key Components of Search Campaign Management? Account Structure Keyword Match Types Quality Score Considerations Ad Copy Management Landing Page Optimization Monitoring and Optimizing Reporting Final thoughts

Practical Social Marketing Tips to Make More Money

Understanding SEO: Building a Foundation for Long Term Success

Where Do You Start? Measuring Success Components of an SEO Strategy Conclusion Endnotes

Practical Social Marketing Tips to Make More Money

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