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Index
Cover Series Title Page Copyright Epigraph Dedication Join the conversation as you read About the author Acknowledgements Foreword Introduction
the dream has changed talent is overrated the entrepreneur's ladder
1: Vision
know your why eyes wide shut the bigger the vision, the easier it is to execute 12-month road map
2: Start before you're ready
stay lean fail fast a hungry crowd know your customer know your market be the dumbest person in the room the three rules of start-up
3: Build an attraction model
strategic partnerships the three steps to setting up a strategic partnership build your brand through the media how to write a press release that works getting it out there be the go-to person own your audience recency and frequency developing great content that matters
4: Get over your fear of sales
frame each conversation ask the right questions provide a solution people crave ‘real' prove it what to do 80 per cent of the time vital signs and business health generating referrals
5: Become number one online
inspire, capture, nurture it's easier than ever before iterate and adapt the new SEO content is king increase your ranking even further Google AdWords — reaching people who are trying to find you say it world-class fast
6: Manage and lead
communicate the vision build a culture set the direction become an efficient manager creating a business that can run without you
7: Know your numbers
the business scoreboard the three things you need the three people you need this will all change
8: Play the bigger game
raising money from investors three questions on every investor's mind why value matters how to value your business strategic value know the process of raising money your ultimate payday (maybe) positioning your business for exit
9: It's your revolution Index Learn more with practical advice from our experts
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