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Index
Cover
Series
Title Page
Copyright
Epigraph
Dedication
Join the conversation as you read
About the author
Acknowledgements
Foreword
Introduction
the dream has changed
talent is overrated
the entrepreneur's ladder
1: Vision
know your why
eyes wide shut
the bigger the vision, the easier it is to execute
12-month road map
2: Start before you're ready
stay lean
fail fast
a hungry crowd
know your customer
know your market
be the dumbest person in the room
the three rules of start-up
3: Build an attraction model
strategic partnerships
the three steps to setting up a strategic partnership
build your brand through the media
how to write a press release that works
getting it out there
be the go-to person
own your audience
recency and frequency
developing great content that matters
4: Get over your fear of sales
frame each conversation
ask the right questions
provide a solution
people crave ‘real'
prove it
what to do 80 per cent of the time
vital signs and business health
generating referrals
5: Become number one online
inspire, capture, nurture
it's easier than ever before
iterate and adapt
the new SEO
content is king
increase your ranking even further
Google AdWords — reaching people who are trying to find you
say it world-class fast
6: Manage and lead
communicate the vision
build a culture
set the direction
become an efficient manager
creating a business that can run without you
7: Know your numbers
the business scoreboard
the three things you need
the three people you need
this will all change
8: Play the bigger game
raising money from investors
three questions on every investor's mind
why value matters
how to value your business
strategic value
know the process of raising money
your ultimate payday (maybe)
positioning your business for exit
9: It's your revolution
Index
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