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Index
Cover
Series Page
Title Page
Copyright
Dedication
Foreword
Acknowledgments
Introduction
Reader's Journey
Part 1: Artful Innovation
Chapter 1
What Is Strategic Innovation?
What Is Business Design Thinking?
Part 2: Discover Your new Growth Opportunity
Chapter 2
Understand Your Customer and Noncustomer
Understand Your firm
Frame Your Growth Initiative
Frame Your Growth Opportunity
Visualize Your Opportunity
Part 3: Craft Your Strategy
Chapter 3
The Elements of Your Strategy
Set Your Strategy: Creating Value
Visualize Your Strategy
Part 4: Launch Your New Growth Business
Chapter 4
The Three Phases of a New Growth Business
Part 5: Mastering the Art: Business Design Thinking
Chapter 5
What Is Business Design Thinking?
Principles of Business Design Thinking
A New Way of Working
About the Authors
Index
End User License Agreement
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