He Elements of Graphic Design by White, Alex W. -- Read -- Imperial Library of Trantor

Index

Title Page Epigraph Copyright Page Table of Contents Preface Dedication Acknowledgements I - Introduction Section One - Space

1 - Space is emptiness

The figure/ground relationship Framing and framal reference Space must look deliberately used

2 - Symmetry and asymmetry

Space is a shape Symmetry: space is passive Asymmetry: space is active Time and motion Representational and symbolic space

3 - The historical development of space: six timelines

Timeline 2: Letterforms and typefaces Timeline 3: Logos Timeline 4: Posters Timeline 5: Magazines Timeline 6: Web sites

Section Two - Unity

4 - Unity and space

Similarity and contrast Using space to create unity

5 - The seven design components

6 - How to use the seven design components

Think of shapes Design is a process that evolves its solution Diagrams

Section Three - Page Architecture

7 - The page as visual structure

Architecture and design Chains of thought Grids: freedom in structure

8 - Connecting elements and pages

Space connects pages Space emphasizes direction Information mapping and wayfinding

9 - Three-dimensional space

Two-and three-dimensional space Layers and transparency A publication is both two- and three-dimensional Texture and pattern

Section Four - Type

10 - Listening to type

Keep typography simple Frozen sound

11 - Typographic technicalities

Legibility and readability Type classifications Punctuation and dashes

12 - Display type

Primary type Typographic abstraction Secondary type Setting display type

13 - Text type

Space and text type Text abstraction Effortless text Setting perfect text

Glossary Bibliography Designer’s checklist Index Colophon Credits A Books from Allworth Press About the Author