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Index
Cover
Half Title
Title
Copyright
Contents
Preface
1. Entrepreneurs Create the Future
2. Before You Start Writing Your Plan: Asking the Right Questions
3. Getting Started
4. Industry: Zoom Lens on Opportunity
5. Company and Product Description: Selling Your Vision
6. Marketing Plan: Reaching the Customer
7. Operations and Development: Execution
8. Team: The Key to Success
9. The Critical Risks and Offering Plan Sections
10. Financial Plan: Telling Your Story in Numbers
11. Conclusion
Appendix 1. Quick Screen Exercise
Appendix 2. Business Plan Guide Exercise
Appendix 3. Fossa Business Plan
Appendix 4. Sample Presentations
Index
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