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Index
Also by Anna Bernasek
Title Page
Copyright
Dedication
Contents
Introduction: A Fable for Today
Part I: The Evolution of Markets
1. The Prize
2. The Disappearing Mass Market
3. The Knowledge Gap
Part II: What Companies do with Data
4. A Special Price Just for You
5. Everything Tailored to You
6. The Proliferation of Fine Print
Part III: What Comes Next
7. The New Gold Rush
8. The End of the Free Market
9. Data Environmentalism
10. Resuscitating the Consumer
Your Own Terms
Acknowledgments
Notes on Sources
Index
About the Authors
Colophon
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